Publication - Research and analysis
Statistics.gov.scot improvement project: discovery user research report
The research aimed to understand the current user needs and expectations of the Scottish Government’s site for open access to Scotland’s official statistics: statistics.gov.scot. This programme of user research is one workstream of the discovery project to improve statistics.gov.scot.
Appendix F – Example relationship between themes and overall findings
Preliminary analysis and themes (workshops)
- Statistics.gov.scot is jargon-heavy
- The site does not offer an intuitive user experience
- Mixed reviews on user interface and design
Interim analysis, themes and sub-themes (workshops and focus groups)
Interim sub-themes:
- The site is jargon-heavy
- Finding out how to use the site is a challenge
- Publishing/providing or updating data is a convoluted experience
- Off-putting complexity of navigation options
- Preference for starting broad and progressively revealing complexity
- Participants feel stupid
Interim themes:
- The site does not offer an intuitive user experience
- Simplicity first, complexity second
Interview data analysis
Interview sub-themes:
- Technical challenges with APIs and tools
- User interface and jargon
- Confusion around the site’s purpose and intended audience
- Need for user-centred design
Interview themes:
- Complexity and technical barriers
- Purpose and design
Overall finding
A confusing user interface amplifies performance issues.
Contact
Email: auren.clarke@gov.scot