SGF Healthy Living Programme Guidance for promoting produce
SGF Healthy Living Programme Guidance for promoting produce
2. FOOD AND DRINKS ALLOWED FOR PROMOTION
Details of products which SGF Healthy Living Programme retailers may promote using Programme materials are given below in Table 1. Most of the foods and drinks included in this table support more than one Scottish Dietary Goal.
Criteria are set out for certain products to ensure that promotions included in the programme do not increase intakes of sugars, fats or salt. For example, the list encourages retailers to promote bread as it is a great replacement for high fat and sugary foods with starchy foods. However, it is equally important that the salt content of bread is capped.
If you are unsure about any of the criteria, you should contact the Healthy Living Programme for assistance.
Table 1: Foods and drinks supporting the Scottish Dietary Goals
PRODUCTS FOR PROMOTION
Please note:
The definition of 'plain' as applied to these products means unflavoured and unseasoned products and excludes all products with additions, such as cheese or olives to bread, oil to rice or noodles and syrup to tinned fruit. However, 'ready to heat' plain versions of products could be included, e.g. microwaveable rice or straight-to-wok noodles, as well as ready prepared items such as pre-chopped plain fruit and vegetables.
All products included in promotions must meet the criteria set out below.
| Products | Criteria |
|---|---|
| Bread | Plain varieties, including 50/50 or added wholegrain breads. Includes all bread and rolls: i.e. all pre-packed, part-baked and freshly baked (including retailer in-store bakery) white, brown, 50:50, wholegrain, malted grain and wholemeal bread or rolls including seeded products; French bread. In addition, products must meet FSA salt targets:
|
| Potatoes, sweet potatoes, yam and plantain | All plain, fresh or tinned (with no added salt) varieties |
| Rice | Plain, includes all unflavoured rice (dried, cooked, frozen, pouched, etc) |
| Pasta and noodles | Plain, includes dried, fresh, canned, frozen pasta and noodles |
| Rolled oats, oatmeal and barley | Plain |
| Breakfast Cereals | Low sugar: ≤5g sugar per 100g FSA salt target: ≤0.68g salt per 100g |
| Couscous, polenta, bulgar wheat and quinoa | Plain |
| Maize and cornmeal | Plain |
| Oven chips and other potato products | Low fat: ≤3g fat per 100g Low saturated fat: ≤1.5g saturated fat per 100g Low salt: ≤0.3g salt per 100g |
| Fresh fruit and vegetables | All plain, fresh varieties including peeled and chopped fresh vegetables or prepared fresh fruit and vegetables. |
| Canned fruit | No added sugar/syrup |
| Canned vegetables | No added salt or sugar |
| Frozen fruit and vegetables | No added sugar or salt |
| Beans and Pulses | Dried, frozen and canned without sugar or salt |
| Baked Beans | Low sugar: ≤5g sugar per 100g FSA salt target: ≤0.63g salt per 100g |
| Salmon, mackerel, sardines, tuna and other oil rich fish | Fresh and frozen |
| Salmon, mackerel, sardines and other oil rich fish. | All canned varieties (excluding canned tuna) |
| Yoghurt | Plain or flavoured products that contain: Low fat: ≤3g fat per 100g ≤10g sugar per 100g |
| White fish | Only plain, fresh or frozen varieties with no crumbs, batters or sauces may be included. |
| Lean white meat e.g. chicken and turkey | Only plain, fresh or frozen varieties with no skin and no crumbs, batters or sauces may be included. |
| Plain mycoprotein and textured vegetable protein meat substitutes, e.g. tofu | Only plain varieties, chilled or frozen, no batters, crumbs or sauces may be included |
| Water | Plain only, without flavourings |
| Milk | Semi skimmed, 1% and skimmed only |
| Fruit Juice | Unsweetened |
COMPOSITE FOODS
Please note to support the Scottish Dietary Goals relating to calories (energy density) and / or red meat:
- No processed meat products such as burgers, sausages, bacon, ham, salami, kebabs, pies/ pastries or battered products may be included.
- No pizza may be included.
All composite products included in promotions must meet the criteria set out below. More information on Front-of-Pack labelling can be found online[2].
| Products | Criteria |
|---|---|
| Sandwiches, wraps, filled rolls, baguettes | Calorie cap: ≤400kcal/serving salt: ≤1.5g/serving |
| Prepared salad dishes e.g. pasta, rice and cous cous salads | Must meet green/amber Front-of-Pack labelling criteria. No red permitted. Must also be ≤ 225kcals per 100g |
| Heated takeaway dishes | Must meet green/amber Front-of-Pack labelling criteria. No red permitted. Must also be ≤ 225kcals per 100g |
| Ready meals | Must meet green/amber Front-of-Pack labelling criteria. No red permitted. Must also be ≤ 225kcals per 100g |
| Heated soup | salt: ≤1.2g/serving |
Meal deals
Table 2 sets out some of the items suitable for promotion which may be combined to create 'meal deals', eaten out-of-home or school and which support achievement of the Scottish Dietary Goals. These are suggestions and do not comprise an exhaustive list. The items featured in the meal deals must meet the criteria set out in table 1. The principles of the meal deals are:
One of the following main items:
- Sandwich
- Prepared salad dish e.g. pasta, rice and couscous salads
- Heated soup*
- Heated takeaway dish**
+ one or two of the following additional items:
- Portion (at least 80g) of fresh fruit or vegetables
- Heated soup*
- Bottled water, 200ml serving of reduced fat milk or 200ml serving of unsweetened fruit juice
- Yogurt (no more than 150g serving)
* Heated soup appears as both a main item and as an additional item to provide some flexibility.
**Caterers and retailers are encouraged to think creatively about providing heated takeaway dishes with a carbohydrate base such as potatoes, pasta, stovies or stews, which meet the criteria set out in Table 1.
Table 2: examples of 'meal deal' combinations for lunchtime promotion
| Main item | Combination |
|---|---|
| Sandwich |
|
| Salad |
|
| Soup and sandwich |
|
| Takeaway dish |
|
Contact
Email: steven hope
There is a problem
Thanks for your feedback