Publication - Advice and guidance

SGF Healthy Living Programme Guidance for promoting produce

Published: 4 May 2013
Part of:
Health and social care
ISBN:
9781782564607

SGF Healthy Living Programme Guidance for promoting produce

13 page PDF

419.3 kB

13 page PDF

419.3 kB

Contents
SGF Healthy Living Programme Guidance for promoting produce
2. FOOD AND DRINKS ALLOWED FOR PROMOTION

13 page PDF

419.3 kB

2. FOOD AND DRINKS ALLOWED FOR PROMOTION

Details of products which SGF Healthy Living Programme retailers may promote using Programme materials are given below in Table 1. Most of the foods and drinks included in this table support more than one Scottish Dietary Goal.

Criteria are set out for certain products to ensure that promotions included in the programme do not increase intakes of sugars, fats or salt. For example, the list encourages retailers to promote bread as it is a great replacement for high fat and sugary foods with starchy foods. However, it is equally important that the salt content of bread is capped.

If you are unsure about any of the criteria, you should contact the Healthy Living Programme for assistance.

Table 1: Foods and drinks supporting the Scottish Dietary Goals

PRODUCTS FOR PROMOTION

Please note:

The definition of 'plain' as applied to these products means unflavoured and unseasoned products and excludes all products with additions, such as cheese or olives to bread, oil to rice or noodles and syrup to tinned fruit. However, 'ready to heat' plain versions of products could be included, e.g. microwaveable rice or straight-to-wok noodles, as well as ready prepared items such as pre-chopped plain fruit and vegetables.

All products included in promotions must meet the criteria set out below.

Products Criteria
Bread Plain varieties, including 50/50 or added wholegrain breads. Includes all bread and rolls:

i.e. all pre-packed, part-baked and freshly baked (including retailer in-store bakery) white, brown, 50:50, wholegrain, malted grain and wholemeal bread or rolls including seeded products; French bread.

In addition, products must meet FSA salt targets:
  • ≤1g salt PER 100g
  • (or ≤400mg sodium per 100g)
Potatoes, sweet potatoes, yam and plantain All plain, fresh or tinned (with no added salt) varieties
Rice Plain, includes all unflavoured rice (dried, cooked, frozen, pouched, etc)
Pasta and noodles Plain, includes dried, fresh, canned, frozen pasta and noodles
Rolled oats, oatmeal and barley Plain
Breakfast Cereals Low sugar: ≤5g sugar per 100g FSA salt target: ≤0.68g salt per 100g
Couscous, polenta, bulgar wheat and quinoa Plain
Maize and cornmeal Plain
Oven chips and other potato products Low fat: ≤3g fat per 100g
Low saturated fat: ≤1.5g saturated fat per 100g
Low salt: ≤0.3g salt per 100g
Fresh fruit and vegetables All plain, fresh varieties including peeled and chopped fresh vegetables or prepared fresh fruit and vegetables.
Canned fruit No added sugar/syrup
Canned vegetables No added salt or sugar
Frozen fruit and vegetables No added sugar or salt
Beans and Pulses Dried, frozen and canned without sugar or salt
Baked Beans Low sugar: ≤5g sugar per 100g
FSA salt target: ≤0.63g salt per 100g
Salmon, mackerel, sardines, tuna and other oil rich fish Fresh and frozen
Salmon, mackerel, sardines and other oil rich fish. All canned varieties (excluding canned tuna)
Yoghurt Plain or flavoured products that contain:
Low fat: ≤3g fat per 100g
≤10g sugar per 100g
White fish Only plain, fresh or frozen varieties with no crumbs, batters or sauces may be included.
Lean white meat e.g. chicken and turkey Only plain, fresh or frozen varieties with no skin and no crumbs, batters or sauces may be included.
Plain mycoprotein and textured vegetable protein meat substitutes, e.g. tofu Only plain varieties, chilled or frozen, no batters, crumbs or sauces may be included
Water Plain only, without flavourings
Milk Semi skimmed, 1% and skimmed only
Fruit Juice Unsweetened

COMPOSITE FOODS

Please note to support the Scottish Dietary Goals relating to calories (energy density) and / or red meat:

  • No processed meat products such as burgers, sausages, bacon, ham, salami, kebabs, pies/ pastries or battered products may be included.
  • No pizza may be included.

All composite products included in promotions must meet the criteria set out below. More information on Front-of-Pack labelling can be found online[2].

Products Criteria
Sandwiches, wraps, filled rolls, baguettes Calorie cap: ≤400kcal/serving salt: ≤1.5g/serving
Prepared salad dishes e.g. pasta, rice and cous cous salads Must meet green/amber Front-of-Pack labelling criteria. No red permitted. Must also be ≤ 225kcals per 100g
Heated takeaway dishes Must meet green/amber Front-of-Pack labelling criteria. No red permitted. Must also be ≤ 225kcals per 100g
Ready meals Must meet green/amber Front-of-Pack labelling criteria. No red permitted. Must also be ≤ 225kcals per 100g
Heated soup salt: ≤1.2g/serving

Meal deals

Table 2 sets out some of the items suitable for promotion which may be combined to create 'meal deals', eaten out-of-home or school and which support achievement of the Scottish Dietary Goals. These are suggestions and do not comprise an exhaustive list. The items featured in the meal deals must meet the criteria set out in table 1. The principles of the meal deals are:

One of the following main items:

  • Sandwich
  • Prepared salad dish e.g. pasta, rice and couscous salads
  • Heated soup*
  • Heated takeaway dish**

+ one or two of the following additional items:

  • Portion (at least 80g) of fresh fruit or vegetables
  • Heated soup*
  • Bottled water, 200ml serving of reduced fat milk or 200ml serving of unsweetened fruit juice
  • Yogurt (no more than 150g serving)

* Heated soup appears as both a main item and as an additional item to provide some flexibility.

**Caterers and retailers are encouraged to think creatively about providing heated takeaway dishes with a carbohydrate base such as potatoes, pasta, stovies or stews, which meet the criteria set out in Table 1.

Table 2: examples of 'meal deal' combinations for lunchtime promotion

Main item Combination
Sandwich
  • sandwich (calorie cap: ≤400kcal/serving, salt: ≤1.5g/serving)
  • portion (>80g) of fresh fruit
  • 200ml reduced fat milk
Salad
  • salad (must meet green/amber Front-of-Pack labelling criteria with no red permitted and must also be ≤ 225kcals per 100g)
  • bottled water
  • 150g yogurt
Soup and sandwich
  • soup (salt: ≤1.2g/serving)
  • sandwich (calorie cap: ≤400kcal/serving, salt: ≤1.5g/serving)
Takeaway dish
  • takeaway dish (must meet green/amber Front-of-Pack labelling criteria with no red permitted and also be ≤ 225kcals per 100g)
  • 200ml unsweetened fruit juice

Contact

Email: steven hope