- 17 Mar 2020
Organic grocery performance – 52 weeks ending 26th January 2020, Kantar
Total Scottish grocery sales £9.3bn (9.5% of total GB grocery sales of around £98bn)
Organic grocery sales in Scotland totalled £70m (6.2% of GB organic grocery sales of over £1.1bn), an increase of 8.5% on the previous year. Therefore, Scotland undertrades in the Organic market as a proportion of total GB when compared to total grocery.
Dairy products and fruit, veg and salads are the key sectors within Organic, accounting for £40m of sales, which equates to nearly 60% of organic grocery sales in Scotland.
Total Organic Market
|Spend||Year on year growth|
|Fruit, veg, salads||£19.4m||11.5%|
|Savoury home cooking||£5.1m||1.5%|
|Chilled convenience ||£3.3m||38.6%|
|Fresh poultry, game||£2.2m||28.9%|
|Take-home soft drinks||£1.5m||13.6%|
Market share and price
Across GB, the organic groceries market is dominated by London, which outperforms all other regions in organic sales with overall spend increasing by 11.1% (around £27.5m) to £274m in the 52 weeks ending 26th January 2020. At the same time, London attracts one of the highest organic premiums (measured in additional price per unit(). This means, on average, the cost of organic groceries is 14% higher than their non-organic equivalent.
Organic in London holds 2.4% of total F&D spend in the region, with an additional PPU of 14%.
Midlands and East of England regions attract the highest PPU premium of 16%.
Organic in Scotland has achieved 0.8% of total F&D spend in the region, with an additional PPU of 6% (the lowest in any region across GB).
|Region||Market share||Spend||YoY difference||PPU|
 Dairy sales are dominated by semi skimmed milk, but growth driven by big pot plain yoghurts and eggs.
 Fruit, veg, salads dominated by bananas (over 25% share of FVS sales) but growth driven by berries and tomatoes.
 Chilled convenience sales growth driven by ready meals.
 Hot beverages sales growth driven by tea and herbal tea.
 Alcohol sales growth driven by wines.
 The Price Per Unit (PPU) is the additional organic premium, compared to an equivalent non-organic unit cost of £1. The organic premium across GB ranges from +6% in Scotland to +16% in Midlands and East of England regions.