Scottish organics grocery sales: performance 2019
- Published
- 17 March 2020
- Directorate
- Chief Economist Directorate
A summary of organic grocery sales performance in Scotland in 2019
Organic grocery performance – 52 weeks ending 26th January 2020, Kantar
grocery sales
Total Scottish grocery sales £9.3bn (9.5% of total GB grocery sales of around £98bn)
Organic grocery sales in Scotland totalled £70m (6.2% of GB organic grocery sales of over £1.1bn), an increase of 8.5% on the previous year. Therefore, Scotland undertrades in the Organic market as a proportion of total GB when compared to total grocery.
Dairy products and fruit, veg and salads are the key sectors within Organic, accounting for £40m of sales, which equates to nearly 60% of organic grocery sales in Scotland.
| Total Organic Market |
Spend | Year on year growth |
| Dairy products[1] | £20.6m | 2.5% |
| Fruit, veg, salads[2] | £19.4m | 11.5% |
| Savoury home cooking | £5.1m | 1.5% |
| Chilled convenience [3] | £3.3m | 38.6% |
| Hot beverages[4] | £3.2m | 21.2% |
| Packet breakfast | £3.0m | 9.2% |
| Alcohol[5] | £2.4m | 42.9% |
| Fresh poultry, game | £2.2m | 28.9% |
| Take-home confectionary | £2.0m | -9.3% |
| Take-home soft drinks | £1.5m | 13.6% |
| Savoury snacks | £1.3m | 29.2% |
| Canned goods | £1.3m | 25.5% |
| Total | £70.0m | 8.5% |
Source: Kanta
Market share and price
Across GB, the organic groceries market is dominated by London, which outperforms all other regions in organic sales with overall spend increasing by 11.1% (around £27.5m) to £274m in the 52 weeks ending 26th January 2020. At the same time, London attracts one of the highest organic premiums (measured in additional price per unit([6]). This means, on average, the cost of organic groceries is 14% higher than their non-organic equivalent.
Organic in London holds 2.4% of total F&D spend in the region, with an additional PPU of 14%.
Midlands and East of England regions attract the highest PPU premium of 16%.
Organic in Scotland has achieved 0.8% of total F&D spend in the region, with an additional PPU of 6% (the lowest in any region across GB).
| Region | Market share | Spend | YoY difference | PPU |
|---|---|---|---|---|
| London | 2.4% | £274m | +27.5m | £1.14 |
| South | 1.3% | £305m | +£5.1m | £1.13 |
| East | 1.2% | £122m | +£11.2m | £1.16 |
| Midlands | 0.9% | £138m | +£5.3m | £1.16 |
| North | 0.8% | £182m | +£9.7m | £1.12 |
| Wales | 0.8% | £38m | +£2.5m | £1.10 |
| Scotland | 0.8% | £70m | +£5.5m | £1.06 |
| Total GB | 1.2% | £1.1bn | +£66.7m | £1.13 |
Source: Kantar
[1] Dairy sales are dominated by semi skimmed milk, but growth driven by big pot plain yoghurts and eggs.
[2] Fruit, veg, salads dominated by bananas (over 25% share of FVS sales) but growth driven by berries and tomatoes.
[3] Chilled convenience sales growth driven by ready meals.
[4] Hot beverages sales growth driven by tea and herbal tea.
[5] Alcohol sales growth driven by wines.
[6] The Price Per Unit (PPU) is the additional organic premium, compared to an equivalent non-organic unit cost of £1. The organic premium across GB ranges from +6% in Scotland to +16% in Midlands and East of England regions.
Contact
Email: pamela.blyth@gov.scot
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