Scottish organics grocery sales: performance 2019

A summary of organic grocery sales performance in Scotland in 2019

Organic grocery performance – 52 weeks ending 26th January 2020, Kantar

grocery sales 

Total Scottish grocery sales £9.3bn (9.5% of total GB grocery sales of around £98bn)

Organic grocery sales in Scotland totalled £70m (6.2% of GB organic grocery sales of over £1.1bn), an increase of 8.5% on the previous year. Therefore, Scotland undertrades in the Organic market as a proportion of total GB when compared to total grocery. 

Dairy products and fruit, veg and salads are the key sectors within Organic, accounting for £40m of sales, which equates to nearly 60% of organic grocery sales in Scotland.

Total Organic Market     

Spend   Year on year growth
Dairy products[1]      £20.6m  2.5%
Fruit, veg, salads[2]  £19.4m  11.5%
Savoury home cooking     £5.1m  1.5%
Chilled convenience [3]  £3.3m   38.6%
Hot beverages[4]      £3.2m 21.2%
Packet breakfast           £3.0m 9.2%
Alcohol[5]      £2.4m 42.9%
Fresh poultry, game  £2.2m 28.9%
Take-home confectionary    £2.0m -9.3%
Take-home soft drinks    £1.5m 13.6%
Savoury snacks    £1.3m  29.2%
Canned goods £1.3m 25.5%
Total    £70.0m  8.5%

Source: Kanta

Market share and price

Across GB, the organic groceries market is dominated by London, which outperforms all other regions in organic sales with overall spend increasing by 11.1% (around £27.5m) to £274m in the 52 weeks ending 26th January 2020. At the same time, London attracts one of the highest organic premiums (measured in additional price per unit([6]). This means, on average, the cost of organic groceries is 14% higher than their non-organic equivalent.

Organic in London holds 2.4% of total F&D spend in the region, with an additional PPU of 14%.

Midlands and East of England regions attract the highest PPU premium of 16%.

Organic in Scotland has achieved 0.8% of total F&D spend in the region, with an additional PPU of 6% (the lowest in any region across GB).

Region Market share Spend YoY difference  PPU
London 2.4% £274m +27.5m £1.14
South   1.3%        £305m   +£5.1m £1.13
East    1.2%   £122m   +£11.2m £1.16
Midlands  0.9% £138m +£5.3m £1.16
North  0.8%  £182m +£9.7m   £1.12
Wales    0.8%  £38m  +£2.5m £1.10
Scotland  0.8%  £70m  +£5.5m £1.06
Total GB        1.2%   £1.1bn     +£66.7m £1.13

Source: Kantar


[1] Dairy sales are dominated by semi skimmed milk, but growth driven by big pot plain yoghurts and eggs.

[2] Fruit, veg, salads dominated by bananas (over 25% share of FVS sales) but growth driven by berries and tomatoes.

[3] Chilled convenience sales growth driven by ready meals.

[4] Hot beverages sales growth driven by tea and herbal tea.

[5] Alcohol sales growth driven by wines.

[6] The Price Per Unit (PPU) is the additional organic premium, compared to an equivalent non-organic unit cost of £1.  The organic premium across GB ranges from +6% in Scotland to +16% in Midlands and East of England regions.



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