Scottish Government's social monitoring activity: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

You asked for further information about the Scottish Government's social monitoring activity over the past five years.


The Scottish Government Communications Division uses a tool called Brandwatch to deliver social monitoring. Brandwatch is a digital consumer intelligence platform. It is used by the Scottish Government to monitor reactions to paid-for-media marketing activity conducted by the Scottish Government for evaluation purposes, as and when appropriate.

The annual cost of the Brandwatch license over the past five years at St Andrews House, Regent Road, Edinburgh, is as follows:

2023-24 - £32,400.00

2022-23 - £25,400.00

2021-22 - £19,859.92

2020-21 - £17,712.30

2019-20 - £17,360.00

The Scottish Government does not monitor any specific accounts on any platform, whether Twitter, Facebook, Instagram or YouTube. The Scottish Government does not monitor any named individuals on any platform.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at


Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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