Alcohol - minimum unit pricing: public attitudes research

This report presents the findings from research into public attitudes to minimum unit pricing (MUP) of alcohol in Scotland in July 2023. The research found that respondents were slightly more likely to be in favour of MUP than against


Findings

The findings of the public attitudes research are set out in the following chapter, and differences between groups are only statistically significant where this is highlighted. Reported sample sizes are unweighted, please see Annex A for weighting targets.

The first question respondents were asked was 'One way of trying to reduce problem drinking in Scotland is having a minimum price for different alcoholic drinks. The price is based on how much alcohol is in each drink. How much are you in favour or against minimum unit pricing of alcohol?'.

The survey found that people were overall slightly more likely to be supportive of MUP with 43% of respondents in favour of MUP while 38% were against (see figure 1). People were more likely to be somewhat in favour of MUP (26%) than strongly in favour (17%). Conversely, people were slightly more likely to be strongly against MUP (20%) than somewhat against it (18%).

Figure 1: Attitudes toward MUP. Base: all respondents 18+ (1,029)
Stacked bar chart showing response distribution to the question 'How much are you in favour or against MUP?'. The biggest proportion of responses is in favour of MUP, which is slightly bigger than the proportion of responses against MUP. Almost a fifth of responses are neutral while 1% don't know.

Respondents were asked what their main and second reasons for being in favour of or against MUP were. The most common main reason for being in favour of MUP was to help tackle problems caused by alcohol in general (34% of respondents in favour of MUP), followed by to help tackle health problems from drinking (20% of respondents in favour of MUP) and to help stop people drinking too much in general (17% of respondents in favour of MUP). This is presented in figure 2 below.

Figure 2: Reasons for being in favour of MUP by main and second reason. Base: All respondents in favour of MUP (443)
Stacked bar chart setting out the reasons given for being in favour of MUP by main and second reason. The most popular reason given overall and as a main reason is 'To help tackle problems caused by alcohol in general'. The most popular second reason is 'To help tackle health problems from drinking'.

For the people who were against MUP (38%), the most common main reason was that they felt it punishes everyone for what some drinkers do (29% of respondents who were against MUP). This was followed by feeling that if people want to drink, they will whatever the price (22% of respondents who were against MUP) and that it punishes those who are less well off (14% of respondents who were against MUP). This is set out in figure 3 below.

Figure 3: Reasons for being against MUP by main and second reason. Base: All respondents against MUP (404)
Stacked bar chart showing reasons for being against MUP by main reason and second reason. The most popular main reason and overall reason given is 'Punishes everyone for what some drinkers do', while the most popular second reason given is 'If people want to drink, they will whatever the price'.

Attitudes by gender

Women were significantly more likely to be in favour of MUP compared to men (48% compared to 37%), while men were significantly more likely to be against MUP compared to women (44% of men compared to 33% of women ). This is illustrated in the below figure 4.

Men were also significantly more likely to be strongly against MUP (25% of men) compared to women (15% of women).

Figure 4: Attitudes to MUP by gender. Base: All respondents (1,029), women (485) and men (537).
Stacked bar chart showing response proportions to the question 'How much are you in favour of or against MUP?' by gender. Female respondents appear more likely to be in favour of MUP compared to men, while male respondents are more likely to be against MUP.

Attitudes by age

Most age groups were more likely to be in favour of MUP than against, as illustrated in figure 5 below which uses mostly ten-year age groupings. The groups 55-64 and 75+ were the only age groups that were more likely to be against MUP (44% and 42% respectively) than in favour (37% and 38% respectively).

Figure 5: Attitudes to MUP by age group. Due to rounding, totals may equal more or less than 100%. Base: All respondents (1,029), 18-24 (33), 25-34 (85), 35-44 (121), 45-54 (160), 55-64 (267), 65-74 (253), 75+ (110)
Stacked bar chart showing proportion of responses to the question 'How much are you in favour or against MUP?' by age group. The youngest age group 18-24 have the highest proportion in favour of MUP, while the age group 55-64 have the highest proportion against MUP.

Attitudes by household income and SIMD

Figure 6 shows attitudes to MUP by household income. People in each income bracket were more likely to be in favour of MUP than against with the exception of those with the highest household income (£100,000+ per annum) (37% in favour vs 43% against)

Figure 6: Attitudes to MUP by SIMD quintile. Due to rounding, totals may equal more or less than 100%. Base: All respondents (1,029), SIMD 1 (182), SIMD 2 (167), SIMD 3 (204), SIMD 4 (232), and SIMD 5 (244)
Stacked bar chart showing proportion of responses to the question 'How much are you in favour or against MUP?' by annual household income. The income group £52,000 up to £99,999 per annum have the biggest proportion in favour of MUP, while the biggest proportion against MUP is found in the highest income group, £100,000 and above.

Figure 7 shows attitudes to MUP by Scottish Index of Multiple Deprivation. Those living in the least deprived areas were significantly more likely to be in favour of MUP than those living in the most deprived areas (47% vs 35%).

Figure 7: Attitudes to MUP by annual household income. Due to rounding, totals may equal more or less than 100%. Base: All respondents (1,029), up to £25,999 (265), £26,000 up to £51,999 (358), £52,000 up to £99,999 (164), £100,00 and above (62).
Stacked bar chart showing proportion of responses to the question 'How much are you in favour or against MUP?' by SIMD quintile. Respondents in the least deprived quintile had the highest proportion in favour of MUP, while respondents in the most deprived quintile had the highest proportion against MUP.

Attitudes by region of Scotland

Finally, there were no significant differences between regions looking at overall attitudes to MUP. Attitudes by region of Scotland are set out in figure 8 below.

Figure 8: Attitudes to MUP by region of Scotland. Due to rounding, totals may equal more or less than 100%. Base: All respondents (1,029), Central Scotland (99), Glasgow (121), Highlands and Islands (98), Lothian (172), Mid Scotland and Fife (151), North East Scotland (143), South Scotland (121), West Scotland (124).
Stacked bar chart showing proportion of responses to the question 'How much are you in favour or against MUP?' by region of Scotland. Glasgow has the highest proportion of respondents in favour of MUP, while central Scotland has the highest proportion of respondents against MUP.

Contact

Email: socialresearch@gov.scot

Back to top