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Long term survey strategy: mixed mode research report

Findings from research exploring mixed mode survey designs in the context of the Scottish Government’s general population surveys. The report details information on key issues, potential mitigations and remaining trade-offs, and includes 21 case studies on relevant surveys.


Acknowledgements

We are very grateful to all those who shared their expertise with us for this research, particularly to all the expert methodologists, statisticians, policy makers and data users who took part in interviews. We learned a huge amount from them; we hope we have reflected that learning in a report that they find interesting and useful. We would also like to thank the Scottish Government advisory group for their input and advice throughout this project, with particular thanks to Susan Patterson and Nora Mielke for their supportive project management.

Responsibility for this report and its contents lies entirely with the authors: Rachel Ormston, Chris Martin, Laoise Rogers (Ipsos Scotland); Tom Huskinson, Eileen Irvin, Emma Rimmington (Ipsos Survey Methods Unit); and Peter Lynn (University of Essex).

Contact

Email: sscq@gov.scot

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