List of all adverts funded by the Scottish Government hosted on YouTube: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

  1. A list of all adverts funded by the Scottish Government hosted on YouTube in December 2022 and January 2023.
  2. The amount spent on these adverts.
  3. All correspondence relating to the ‘visit Glasgow this winter’ advert that has appeared on YouTube with the Scottish Government’s branding.
  4. Whether or not the Scottish Government had any other adverts promoting other cities or areas running simultaneously to the ‘Visit Glasgow this winter’ advert.


Part 1 & 2:

Between 1 December 2022 and 31 January 2023, the Scottish Government hosted the following adverts on Scottish Government YouTube accounts. The list below covers all content held on the account which was promoted through some form of paid-for-advertising. Content included on Scottish Government proprietary platforms only is not included.

Campaign Dates YouTube Link Digital Activity Costs
Winter Illness 05/01/23 to 19/01/23 £61,204
Right Care Right Place

22/12/22 to 15/01/23

15/11/22 to 22/12/26

Stay Well This Winter Linda Bauld

01/12/23 to 31/01/23

Home Energy Scotland

03/11/22 to 04/12/23

05/01/23 to 20/01/23 £117,871
Infant Mental Health 28/11/22 to 26/01/23 tSon5DY


Parts 3 & 4:

The Scottish Government does not hold any correspondence relating to the "visit Glasgow this winter" advert and has not run other adverts to promote cities or areas at the same time. This is a formal notice under section 17(1) of FOISA that the Scottish Government does not have the information you have requested.

Promotion of cities is the responsibility of the relevant organisation representing each city. The Scottish Government logo was utilised by Glasgow Life in campaign materials to acknowledge support from the Scottish Government’s City Centre Recovery Fund.

About FOI

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Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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