Cost of running the “We are Scotland" campaign: FOI release

Information requested

The total cost/total budgeted cost of running the campaign entitled “We are Scotland - Scottish Government’s Community Cohesion Campaign” broken down by type of cost – for example, television advertising, outdoor advertising, graphic creation, etc.

Response

The total cost of running the We are Scotland campaign was £662,747 (excluding VAT), correct at time of writing.

This breaks down as follows;

• Production: £159,210
• Creative testing: £17,500
• Evaluation: £22,833
• Paid-for media: £463,204, which breaks down as;
  • TV advertising (Linear, Video On Demand and ConnectedTV): £283,901
  • Digital advertising : 111,055
  • Outdoor advertising: £63,208
  • Media fees: £5,040

About FOI

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