Publication - FOI/EIR release

Scottish Government spend on social media advertising: FOI release

Published: 5 August 2025
Directorate: Communications and Ministerial Support Directorate
Topic: Public sector
FOI reference: FOI/202500472439
Date received: 23 June 2025
Date responded: 7 July 2025

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

The amount of money the Scottish Government spent on social media advertising in 2024-2025.

Can you please break this down by platform type (Facebook, Instagram, X, TikTok and LinkedIn).

Response

The table below sets out the spend on social media advertising in 2024-2025 across Facebook, Instagram, X, TikTok and LinkedIn.

Platform	Spend (£)
Facebook	218,217.70
Instagram	60,724.44
X	0
TikTok	0
LinkedIn	7,437.96

The total spend across these platforms was £286,380.10.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Correspondence Unit
Email: contactus@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG

Thanks for your feedback