Social media management and social listening platform queries: FOI release

Information requested

1) Do you use a social media management platform?

2) If so, what tools do you use?

3) What is your annual spend on a Social media management tool?

4) What dates does your contract with your current supplier end (in the format of [month/year])?

5) Do you use a social listening / media monitoring platform?

6) If so, what tools do you use?

7) What is your annual spend on a social listening / media monitoring tool?

8) What dates does your contract with your current supplier end (in the format of [month/year])?

Response

1. Yes

2. Hootsuite, Sprout Social

3. See answer 4 for costs per contract

4.

Hootsuite, cost £58,645.55, ends May 2026 (note: this Hootsuite contract serves the entire Communications Directorate, providing secure access to a range of social media accounts for officials across the division)

Sprout Social, cost $399 per month, no contract

5. Yes

6. Brandwatch, Onclusive

7. See answer 8 for costs per contract

8. 

Onclusive, variable monthly costs, breakdown not available as part of a call off contract from the Media Services Framework covering press cuttings service, broadcast monitoring, forward planner and other services. Ends August 2025

Brandwatch, cost £32,400, ends March 2026

About FOI

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