Building a New Scotland series website downloads: FOI release

Information requested

In March, the SG published its eleventh paper as part of the ‘Building a New Scotland’ series. Please provide the number of downloads for each paper on the SG website.

Response

For context, publications on gov.scot exist as both PDFs and multi-page HTML documents. To provide the most accurate figures possible, we have interpreted 'number of downloads' as the number of users who accessed the papers by viewing the HTML pages or downloading the PDFs. "Unique users" refers to the total number of unique individuals who visited the reported pages of the website during the time period analysed.

Note: website analytics data is not 100% accurate for a number of reasons: including where users have opted out or blocked tracking. Additionally, some data is only retained for a maximum of 13 months.

As of 25 March 2024:

Number of unique visitors that have visited Paper 1 (summary and main paper) since its launch on 14 June 2022:

Full version: 64,160

Summary: 14,411

Number of unique visitors that have visited Paper 2 (summary and main paper) since its launch on 14 July 2022:

Full version: 20,621

Summary: 5,324

Number of unique visitors that have visited Paper 3 (summary and main paper) since its launch on 17 October 2022:

Full version: 50,608

Summary: 31,317

Number of unique visitors that have visited Paper 4 (summary and main paper) since its launch on 19 June 2023:

Full version: 6,642

Summary: 5,151

From Paper 5 onwards, the summary is not a separate document, but a section of the main paper. Therefore, rather than separate figures - we have just recorded unique visitors for the full version as a whole.

Number of unique visitors that have visited Paper 5 since its launch on 27 July 2023:

Full version: 36,474

Number of unique visitors that have visited Paper 6 since its launch on 3 November 2023:

Full version: 17,930

Number of unique visitors that have visited Paper 7 since its launch on 17 November 2023:

Full version: 8,575

Number of unique visitors that have visited Paper 8 since its launch on 21 November 2023:

Full version: 1,295

Number of unique visitors that have visited Paper 9 since its launch on 6 December 2023:

Full version: 3,902

Number of unique visitors that have visited Paper 10 since its launch 2 February 2024:

Full version: 2,860

Number of unique visitors that have visited Paper 11 since its launch on 4 March 2024:

Full version: 3,168

About FOI

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