Government spending on influencers in the last two years: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

1. The amount spent by the Scottish Government on working with influencers in the last two years. Please break this down by year.

2. Please include details of the influencers (including name), how much they were paid and projects they were hired to work on.

3. The amount spent by the Scottish Government identifying influencers to work with in the last two years. Please break this down by year.

4. If the government worked with any outside firms to identify influencers/approach them. If so, please provide details of the business (including name).



A previous response to FOI 20220275797, which can be found here: Breakdown of social media spend and influencer information: FOI release - ( covers our response to your questions 1-3.

Under section 25(1) of FOISA, we do not have to give you information which is already reasonably accessible to you. If, however, you do not have internet access to obtain this information from the website(s) listed, then please contact me again and I will send you a paper copy. 


Through the Marketing Services Public Relations Framework, the Scottish Government has worked with the following suppliers over the last two years: 3x1 Public Relations; Smarts Communicate; Stripe PR & Communications. This public relations activity will have included discussions on the role of influencers as part of the campaign plan, identifying suitable influencers and approaching them when appropriate.

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Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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