NHS Scotland Pride Badge Initiative: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002

Information requested

You asked for the following information related to the NHS Scotland Pride Badge Initiative:

1. The cost of manufacturing badges?

2. Who manufactured them?

3. Was the contract put out to tender?

4. How many were manufacture?

5. What is actually in the pledge to be signed? A copy of said pledge?

6. What happens to staff that don't sign/wear badges?

7. What records on staff not compliant will be kept?

8. Who made this decision?

9. How many working hours was spent on discussions, and who was consulted?


1. As per your request, below is a breakdown of the cost of the project to the Scottish Government. Please note that the below numbers are accurate as of 15 July 2021:

  • Development and design of the Pledge, Toolkit Document, a suite of social media templates and poster/pop-up banner template: £1,700.00
  • Development of a short video animation, which included script writing, storyboard, motion graphics, sounds and project management: £7,500.00
  • Purchase and distribution of 21,500 Pride Badges (initial stock) to be distributed among the boards: 22,878.00
  • Purchase and distribution of 500 Pride Badges suitable for secure care and high-risks environments:£1,051.20
  • Total expenditure: £33,129.20

2. The NHSScotland Pride Badges were produced by APS Group (Scotland) Limited.

3. The Scottish Government adheres to the following framework for procurement contracts: https://www.gov.scot/publications/frameworks-and-contracts/ . As we have an existing contract with APS Group (Scotland) until 30th September 2023, the Scottish Government approached APS Group in the first instance to fulfil the order, rather than putting it out to tender.

4. 21,500 NHS Scotland Pride Badges were purchased by Scottish Government then manufactured and distributed to Health Boards.

5. As per your request, a copy of the NHS Scotland Pride Badge Pledge has been attached to this response.

6. As with similar schemes and initiatives, taking part in the NHS Scotland Pride Badge Initiative is entirely voluntary. Staff who have any objections to the initiative are in no way compelled to sign up, if they do not want to. It is a personal choice.

7. For the above reasons, records on staff compliance are not kept. The Scottish Government will only collect information on the overall number of sign-ups in order to assess the success and impact of the initiative. It is not possible to use this anonymised data to determine who has, or has not, signed the NHS Scotland Pride Badge Pledge.

8. The Short-life Working Group that was established to develop the NHS Scotland Pride Badge recommended this approach and it was approved by the Scottish Ministers.

9. The Scottish Government does not keep records of how many hours its staff spend on projects. A range of key stakeholders were consulted and involved in the development of the NHS Scotland Pride Badge, namely NHS Diversity and Inclusion Leads, Marketing and Communication specialists, NHS Education Scotland and Health Boards` LBGTI staff networks. Stonewall Scotland were also consulted and engaged on the development of this initiative.

This is a formal notice under section 17(1) of FOISA that the Scottish Government does not have the information you have requested.

About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

FOI202100215136 - Information released


Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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