Publication - FOI/EIR release

Digital marketing projects 2018-19: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Published:
6 Jul 2018
Digital marketing projects 2018-19: FOI release

FOI reference: FOI/18/01635
Date received: 12 June 2018
Date responded: 5 July 2018

Information requested

Costs, timings and purposes of Scottish Government digital marketing projects/campaigns in the last two years, and the planned costs, timings and purposes of Scottish Government digital marketing projects/campaigns in 2018-19.

Response

I have enclosed a copy of all the information you requested, in the format that you requested (this is attached as a separate PDF file).

Please note, the 2016/17 costs provided form part of previously published spend which can be found at: https://beta.gov.scot/publications/marketing-spend-2016-2017/

The 2017/18 digital advertising costs provided form part of the marketing spend which is currently being reconciled and will be published in due course.

For 2018/19 campaigns, spend is included for campaigns which have run and been completed since 01 March 2018. All other campaign spend on digital advertising for 2018/19 is still being finalised.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses

Contact

Please quote the FOI reference

Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG