- 6 Jul 2018
FOI reference: FOI/18/01635
Date received: 12 June 2018
Date responded: 5 July 2018
Costs, timings and purposes of Scottish Government digital marketing projects/campaigns in the last two years, and the planned costs, timings and purposes of Scottish Government digital marketing projects/campaigns in 2018-19.
I have enclosed a copy of all the information you requested, in the format that you requested (this is attached as a separate PDF file).
Please note, the 2016/17 costs provided form part of previously published spend which can be found at: https://beta.gov.scot/publications/marketing-spend-2016-2017/
The 2017/18 digital advertising costs provided form part of the marketing spend which is currently being reconciled and will be published in due course.
For 2018/19 campaigns, spend is included for campaigns which have run and been completed since 01 March 2018. All other campaign spend on digital advertising for 2018/19 is still being finalised.
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses
Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000
The Scottish Government
St Andrew's House