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Information request and response under the Freedom of Information (Scotland) Act 2002.
FOI reference: FOI/18/01151 Date received: 16 April 2018 Date responded: 14 May 2018
Information on the total cost of the 500 Miles Carole Smillie CPR advertising campaign. Including all fees, prior consultancy, media slot costs, royalty payments etc etc.
This project was funded by and jointly produced by the Scottish Government, for the Save a Life for Scotland partnership, to increase awareness of the key steps in CPR and to support the broader ambition of increasing bystander CPR rates.
The budget was £70,993.94+VAT.
The Proclaimers and Warner Chappell (Music Publishers) approved the use of song at no cost.
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses
Please quote the FOI reference
Central Enquiry Unit Email: email@example.com Phone: 0300 244 4000
The Scottish Government St Andrew's House Regent Road Edinburgh EH1 3DG