500 Miles Carole Smillie CPR advertising campaign: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

FOI reference: FOI/18/01151
Date received: 16 April 2018
Date responded: 14 May 2018

Information requested

Information on the total cost of the 500 Miles Carole Smillie CPR advertising campaign. Including all fees, prior consultancy, media slot costs, royalty payments etc etc.


This project was funded by and jointly produced by the Scottish Government, for the Save a Life for Scotland partnership, to increase awareness of the key steps in CPR and to support the broader ambition of increasing bystander CPR rates.

The budget was £70,993.94+VAT.

The Proclaimers and Warner Chappell (Music Publishers) approved the use of song at no cost.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses


Please quote the FOI reference

Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road

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