Paid-for social media campaigns and audience targeting information: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

FOI reference: FOI/18/00993
Date received: 28 March 2018
Date responded: 19 April 2018

Information requested

A list of individual, paid-for social media campaigns and audience targeting information used by the Scottish Government in each of the last five years.

To include campaign name, department/individual, audience targeting information in full, and the platform (i.e. Facebook, Twitter, etc.).


I have enclosed a copy of all the information you requested, in the format that you requested (this is attached as a separate Excel file).

Advertising on social media platforms is a cost-effective way of targeting Scottish Government marketing campaigns to the particular audiences amongst whom we seek to influence attitudes or change behaviour.

All campaign targeting utilizes aggregated and anonymised first-party data and is fully compliant with current Data Protection laws.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at

FOI-18-00993 - information released (tabulated).pdf


Please quote the FOI reference

Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road

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