DMG Media Advertising Spend 2012–2017: FOI release

FOI reference: FOI/18/03024
Date received: 12 December 2017
Date responded: 16 January 2018

Information requested

How much the Scottish Government has paid DMG Media for advertising in the Daily Mail, MailOnline, the Mail on Sunday and Metro since 2007 - broken down by year if possible.

How much the Scottish Government has paid - or is estimated to have paid - for buying copies of The Daily Mail, Mail on Sunday and Metro since 2007 - broken down by year if possible.

Response

1. I enclose a copy of most of the information you requested.

2. The answer to your question is:

Answer 1

DMG Media Advertising Spend 2012 – 2017 (a)

	2012	2013	2014	2015	2016	2017
Daily Mail Scotland	£7,594.00	£3,472.00	£14,673.00	£4,401.00	£1,395.00	£8,753.00
Metro Scotland	£21,889.00	£33,942.00	£24,535.00	£9,802.00	£0.00	£2,885.00
Mailonline	£9,937.00	£0.00	£0.00	£0.00	£0.00	£0.00
Total	£39,420.00	£37,414.00	£39,208.00	£14,203.00	£1,395.00	£11,638.00

(a) While our aim is to provide information whenever possible, in this instance under section 17(1) of FOISA the Scottish Government does not have some of the information you have requested, namely DMG Media spend from 2007 - 2011. As this information is held by a third party who is no longer under contract to the Scottish Government, they are not obliged to keep a record of the information.

Answer 2

The table below details the yearly spend for the Daily Mail and the Mail on Sunday. Please note there was no spend for the Metro.

Daily Mail and Mail on Sunday – Yearly Spend

2007 - 4047.52
2008 - 4520.94
2009 - 4949.68
2010 - 4218.87
2011 - 3175.97
2012 - 2475.98
2013 - 2306.94
2014 - 2623.52
2015 - 2602.23
2016 - 2527.19
2017 - 2362.13

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