Fire alarms standard campaign 2021: evaluation report
This report outlines the evaluation results of the Fire Alarms Standard marketing campaign which ran from 19 August to 26 September 2021.
Footnotes
1 Fire and smoke alarms: changes to the law - gov.scot (www.gov.scot).
2 The following profiles were achieved: 16 to 34 year olds (19% pre, 17% post), 35 to 44 year olds (27% pre, 27% post), 45 to 59 year olds (26% pre, 28% post), over 60s (29% pre, 28% post)
3 TV and radio ads were played in full to measure recognition; examples of social/digital static ads were shown as were images of the leaflet
4 Total sample size was 1017 adults, of which 562 were homeowners (whose homes were built prior to 2010). Fieldwork was undertaken between 9th - 13th December 2021. The survey was carried out online. The figures have been weighted and are representative of all Scotland adults (aged 18+).
5 Question asked: Have you heard of the new fire alarms legislation the Scottish Government has introduced to improve fire safety standards in Scottish homes?
6 Question asked: To the best of your knowledge, when does this new legislation come into force? Please answer in the following format MM/YYYY.
7 By 1st February 2022, the new legislation will require homeowners to have:
- One smoke alarm installed in the room most frequently used for general daytime living purposes.
- One smoke alarm in every circulation space (on each storey), such as hallways and landings.
- One heat alarm installed in every kitchen.
- All alarms ceiling mounted and interlinked.
- A carbon monoxide detector where there is a carbon-fuelled appliance (such as a boiler, fire (including open fire) or a flue, (which does not need to be linked to the fire alarms).
Overall, how likely are you to comply with all aspects of the new legislation by 1st February 2022?