Building a New Scotland webpage visitors: FOI release

Information requested

This is a follow up request to a previous FOI response. Your ref: 202200320904. Please can the same questions answered in the above referenced FOI response be answered again, and brought fully up to date. In other words, the answers should now include all four "Building a new Scotland" papers so far published, and data up to the date this FOI is answered.

In addition to answering the same questions as the previous FOI response, I would like to ask one additional question: For each of the four "Building a new Scotland" papers, can you provide the number of times the standard pdf version of the paper was downloaded in the 7 days following its publication?

Response

We provide the requested figures below, including the additional ask for downloads in the first 7 days following each publication. For context, there have been 43,353 unique visitors to the Building a New Scotland landing page (www,gov.scot/newscotland) since launch.

As of 27 July 2023:

Q1: Number of unique visitors that have visited the Building a New Scotland website since 14 June 2022 (broken down by week):

As of 27 July 2023:
13-19 June 2022	9,786
20-26 June 2022	1,187
27 June - 3 July 2022	1,373
4-10 July 2022	518
11-17 July 2022	3,650
18-24 July 2022	941
25-31 July 2022	536
1-7 August 2022	535
8-14 August 2022	469
15-21 August 2022	1,040
22-28 August 2022	500
29 August - 4 September 2022	486
5-11 September 2022	892
12-18 September 2022	177
19-25 September 2022	309
26 September - 2 October 2022	264
3-9 October 2022	436
10-16 October 2022	1,288
17-23 October 2022	7,933
24-30 October 2022	1,110
31 October - 6 November 2022	692
7-13 November 2022	550
14-20 November 2022	465
21-27 November 2022	776
28 November - 4 December 2022	332
5-11 December 2022	300
12-18 December 2022	274
19-25 December 2022	142
26 December 2022 – 1 January 2023	88
2-8 January 2023	157
9-15 January 2023	169
16-22 January 2023	151
23-29 January 2023	142
30 January - 5 February 2023	161
6-12 February 2023	119
13-19 February 2023	160
20-26 February 2023	112
27 February - 5 March 2023	119
6-12 March 2023	121
13-19 March 2023	86
20-26 March 2023	96
27 March - 2 April 2023	113
3-9 April 2023	72
10-16 April 2023	61
17-23 April 2023	84
24-30 April 2023	88
1-7 May 2023	50
8-14 May 2023	113
15-21 May 2023	143
22-28 May 2023	83
29 May – 4 June 2023	66
5-11 June 2023	81
12-18 June 2023	596
19-25 June 2023	2,691
26 June 2023 – 2 July 2023	342
3-9 July 2023	244
10-16 July 2023	219
17-23 July 2023	212

Q2: Number of unique visitors have visited each of the versions of Paper 1 since its launch:

Full version: 62,520
Summary: 12,773
Summary translations: 677 (downloads)
British Sign Language (BSL): 163 plays*
Easy Read: 1,805
Audio version: 683 plays*
Video: 2,634 views on YouTube. (It was also shared across other social media platforms but it is not possible to determine the total unique users accessing the video as this metric is not available across all those platforms.)*
Standard PDF downloads in first 7 days: 8,842

Q3: Number of unique visitors have visited each of the versions of Paper 2 since its launch:

Full version: 14,948
Summary: 4,545
Summary translations: 539 (downloads)
British Sign Language (BSL): 73 plays*
Easy Read: 780
Audio version: 116 plays*
Standard PDF downloads in first 7 days: 3,183

Q4: Number of unique visitors have visited each of the versions of Paper 3 since its launch:

Full version: 43,552
Summary: 26,894
Summary translations: 1,269 (downloads)
British Sign Language (BSL): 149 plays*
Easy Read: (this was not published until 27 July 2023 - so no figures recorded at the time of
responding)
Audio version: 447 plays*
Standard PDF downloads in first 7 days: 6,765

Q5: Number of unique visitors have visited each of the versions of Paper 4 since its launch:

Full version: 4,739
Summary: 4,095
Summary translations: 525 (downloads)
British Sign Language (BSL): 22 plays*
Easy Read: 89
Audio version: 19 plays*
Standard PDF downloads in first 7 days: 1,087

*it is not possible to determine the total “unique visitors” accessing the video and audio versions as this metric is not available across those platforms.

About FOI
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