Annual expenditure on TV advertising: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

Annual expenditure on TV advertising 2018, 2019, 2020, 2021 and 2022, covering all advertising expenditure including Government supported and Scottish public sector bodies, not only direct government costs.


I enclose some of the information you requested.

Annual direct Scottish Government TV advertising media spend, including live broadcast and video on demand was as follows by calendar year.

2018: £1,033,581
2019: £1,158,953
2020: £8,680,703
2021: £10,219,245
2022: £4,964,369

While our aim is to provide information whenever possible, in this instance we are unable to provide some of the information you have requested because an exemption under section s17 (information not held) of FOISA applies. The Scottish Government does not hold information relating to ‘all TV advertising expenditure by Government supported and Scottish public sector bodies’.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at


Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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