The Anholt-Ipsos Nation Brands IndexSM: 2022
This report discusses the 2022 findings from the Anholt-Ipsos Nation Brand Index SM (NBI SM) survey. NBI data are used to report on the International Indicator on 'Scotland's reputation'.
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Scotland's Reputation 2022
'Scotland's Reputation' is one of the indicators of progress on the Scotland's National Performance Framework. Since 2008, the Scottish Government has used the Anholt-Ipsos Nation Brands IndexSM to assess Scotland's reputation around the world. The data allow for an understanding of how Scotland is perceived in 20 countries around the world; and how it compares to other countries included in the Nation Brands IndexSM
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