Publication - Research and analysis

Analysis of XX Commonwealth Games Host Broadcast Coverage, Online Media and Official Digital Channels

Published: 23 Jul 2015
Part of:
Research
ISBN:
9781785445378

This reports analyses the coverage of the XX Commonwealth Games by the Games’ Host Broadcasters, the use of the official Glasgow 2014 websites, and associated social media.

29 page PDF

741.7 kB

29 page PDF

741.7 kB

Contents
Analysis of XX Commonwealth Games Host Broadcast Coverage, Online Media and Official Digital Channels
3. Rights Holding Broadcasters

29 page PDF

741.7 kB

3. Rights Holding Broadcasters

3.1 The Games achieved a wide global broadcast audience across Africa, Americas, Asia, Caribbean, Europe and Oceania. More than 30 individual broadcasting rights deals ensured a wider international coverage than any previous Commonwealth Games (see Table 3.1).

Table 3.1. XX Commonwealth Games Rights Holding Broadcasters

Territory

Broadcaster

Country

Africa

SuperSport

Sub-Saharan Africa and Adjacent Islands.

South African Broadcasting Corporation

South Africa

Americas

Canadian Broadcasting Corporation

Canada

Falkland Islands

Falkland Islands

Asia

TAJ (Ten Sports)

Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka

ABU (Astro, RTV Brunei, RTV Malaysia, TV3, Media Corp)

Brunei Darussalam, Hong Kong, Malaysia, Singapore, Cambodia, China, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Macau, Mongolia, Myanmar, North Korea, Papua New Guinea, Philippines, Taiwan, Thailand, Timo Leste, Turkmenistan, Uzbekistan, Vietnam, Kazakhstan and Mauritius

Air India Radio (AIR)

India

Caribbean

Television Jamaica

Caribbean

Europe

BBC

United Kingdom and Republic of Ireland

CyBC

Cyprus

Oceania

Network Ten

Australia and Papua New Guinea

ABC (Radio)

Australia

SKY Television

New Zealand, Pacific Islands (including multiple regional broadcasters providing highlights coverage) and Papua New Guinea

3.2 The Games were broadcast across the Commonwealth, and, for the first time, daily highlights packages were shown by the CBS Sports network in the USA and TV Asia - widening the global audience (see Table 3.2).

Table 3.2. Daily Highlights Packages by Rights Holding Broadcaster

Territory

Broadcaster

Country

Africa

Botswana Television

Botswana

Cameroon Radio Television

Cameroon

Ghana Broadcast Corporation

Ghana

Kenya Broadcasting Corporation

Kenya

Lesotho Television

Lesotho

Malawi Broadcasting Corporation

Malawi

Televisao de Mocambique

Mozambique

Namibia Broadcasting Corporation

Namibia

Rwanda Broadcasting Agency

Rwanda

Seychelles Broadcasting Agency

Seychelles

Sierra Leone Broadcasting Agency

Sierra Leone

Swaziland Television Authority

Swaziland

Tanzania Broadcasting Authority

Tanzania

Uganda Broadcasting Services

Uganda

Zambia Broadcasting Services

Zambia

Americas

CBS Sports Network

USA

Video Sound Inc. (TV Asia)

USA (on delay)

Middle East

Dubai Sports Channel

Middle East

Europe

Eurosport - Post Games Package (including daily highlights in UK )

Europe

Gibraltar Broadcasting Corporation

Gibraltar

3.3 The estimated global audience reach was 1.5 billion worldwide through a range of international television and radio channels (Glasgow 2014, 2014).

3.4 Broadcasters Audience Research Board (BARB) figures indicate that over 35 million people in the UK watched the Games, representing 61% of all TV viewers in the UK. This was higher than the audience for previous Commonwealth Games in Dehli and Melbourne.

3.5 In Scotland, 78% of TV viewers watched the Games (3.6m people). A high proportion of Glasgow residents in particular (84%) followed the Games by watching, listening to or reading coverage. In the UK, TV was the primary medium for consuming Games content. More than nine out of ten (92%) people who chose to follow the Games did so via a television set and almost half of these viewed coverage daily (Ofcom, 2014).

3.6 The opening ceremony was the most popular Commonwealth Games TV programme in the UK, attracting an audience of 7.7 million viewers (39% share) and peaking at 9.3 million viewers between 9.30pm and 10pm. This was also the case in Scotland, where the Opening Ceremony was the most watched Games programme, peaking at an audience of 1.8 million viewers (Ofcom, 2014[iii]).


Contact

Email: Niamh O'Connor