Tourism and events is one of Scotland's most important industries, helping to create wealth and jobs and build upon our strong international reputation.

We aim to help our tourism and events industry to grow further and to attract more visitors to Scotland.


We support Scotland's tourism and events industry by:


Scotland’s tourism and hospitality sector covers a diverse range of businesses, including tourist attractions, accommodation providers, travel providers, restaurants, cafes and bars.

As well as playing a key role in Scotland’s economy, tourism and hospitality contributes to thriving communities, through supporting local and regional development and promoting local businesses, creating jobs and enabling visitors and residents alike to experience the incredible offer we have here in Scotland.

The tourism sector, along with the hospitality sector, is globally recognised as having been one of the hardest hit by the COVID-19 pandemic. Effective recovery is vital in ensuring the sector can continue to be a force for good in the local and national economy – through fair work, sustainable jobs and value for communities – and place Scotland as a world leader in responsible tourism.

We are committed to working with Scotland’s tourism industry and other partners to support the recovery of the sector in a sustainable and inclusive manner.

National Tourism Strategy: Scotland Outlook 2030: Responsible Tourism For A Sustainable Future

The national tourism strategy, ‘Scotland Outlook 2030: Responsible Tourism For A Sustainable Future’, was launched in March 2020.

Read more about the strategy on the Scottish Tourism Alliance website.

Bills and legislation



Telephone: 0131 244 0031

Scottish Government
Tourism and Events Division
Directorate for Culture, Tourism and External Affairs
Area 2J (South)
Victoria Quay

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