Raising awareness of affordable financial services.
A new campaign, 'People, Not Profit' has been launched to highlight the benefits of joining a credit union.
Credit unions are not-for-profit, member owned financial co-operatives, which provide ethical and affordable financial services.
A new website - www.creditunions.scot - has been set up to offer advice and help people find their local credit union.
As she visited Capital Credit Union in Edinburgh, Communities Secretary Aileen Campbell said:
"In helping build a fairer Scotland, we want to protect people from getting into unmanageable debt and falling into the hands of predatory, high cost lenders. A key part of this is making sure that people are aware of the financial services and fair alternatives available, including credit union membership.
"Our new campaign will highlight the benefits of joining a credit union and I would encourage everyone to visit the new website to find out more.â€
Actor and social activist Michael Sheen is supporting the new campaign. He added:
"I'm very pleased to be backing the 'People, Not Profit' campaign, and I share the Scottish Government's ambition to grow and raise awareness of this sector.
"I'm a member of a credit union myself, so I know first-hand the benefits they offer. What's important to me is that they are owned by the people who actually use their services and any profits that they make are invested back into the credit union."
This is a Programme for Government 2017-18 commitment to deliver a national campaign that raises awareness of Credit Unions in collaboration with the sector.
The campaign has been developed with significant input from sector representatives, including credit unions, their members and their trade associations.
A four week campaign will be featured on local radio, outdoor advertising, digital and in The Big Issue.