Joint Innovation Communications and Marketing Group

Role of the group

Joint Innovation Communications & Marketing Group (JICAM) was formed in June 2018 to raise awareness of the benefits of innovation to businesses and to celebrate existing successes. This was a priority of the Innovation Action Plan.

Led by the Innovation Strategy team, the Group actions this priority by:

  • establishing an internal communications network by adopting a 'Team Scotland' approach to collaborate and amplify innovation messaging
  • collaboratively developing and rolling out a joint national Innovation Communication Plan, consolidate existing activity from partners in one place, allowing for enhanced co-ordination and impact across all partners channels
  • to inspire, demystify and encourage business to innovate through increased investment in R&D, introducing new goods, services or processes or improving existing ones for increased productivity, or introducing new ways of working or decision making
  • develop a social media amplification strategy to widen the reach and impact of messaging  

Related groups

Members

The Group has representation from a diverse range of Scottish Government branches collaborating with our agencies, partners and delivery organisations:

  • Business Gateway
  • Entrepreneurial Scotland
  • Highlands and Islands Enterprise
  • Scotland Is Now
  • Scottish Development International
  • Scottish Enterprise
  • Scottish Funding Council         
  • Skills Development Scotland  

As the Group progresses, the aim is to invite further internal and external stakeholders to further amplify our innovation messaging and involve the wider eco system.