Joint Innovation Communications and Marketing Group

Overview

Joint Innovation Communications & Marketing Group (JICAM) was formed in June 2018 to raise awareness of the benefits of innovation to businesses and to celebrate existing successes. This was a priority of the Innovation Action Plan.

Led by the Innovation Strategy team, the Group actions this priority by:

  • establishing an internal communications network by adopting a 'Team Scotland' approach to collaborate and amplify innovation messaging
  • collaboratively developing and rolling out a joint national Innovation Communication Plan, consolidate existing activity from partners in one place, allowing for enhanced co-ordination and impact across all partners channels
  • to inspire, demystify and encourage business to innovate through increased investment in R&D, introducing new goods, services or processes or improving existing ones for increased productivity, or introducing new ways of working or decision making
  • develop a social media amplification strategy to widen the reach and impact of messaging  

Related groups

Members

The Group has representation from a diverse range of Scottish Government branches collaborating with our agencies, partners and delivery organisations:

  • Business Gateway
  • Entrepreneurial Scotland
  • Highlands and Islands Enterprise
  • Scotland Is Now
  • Scottish Development International
  • Scottish Enterprise
  • Scottish Funding Council         
  • Skills Development Scotland  

As the Group progresses, the aim is to invite further internal and external stakeholders to further amplify our innovation messaging and involve the wider eco system. 

Policies

Contact

Email: hello@cando.scot

Telephone: 0300 244 4000

Post:
Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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