Joint Innovation Communications and Marketing Group
Inactive
This group is no longer active.
Overview
Joint Innovation Communications & Marketing Group (JICAM) was formed in June 2018 to raise awareness of the benefits of innovation to businesses and to celebrate existing successes. This was a priority of the Innovation Action Plan.
Led by the Innovation Strategy team, the Group actions this priority by:
- establishing an internal communications network by adopting a 'Team Scotland' approach to collaborate and amplify innovation messaging
- collaboratively developing and rolling out a joint national Innovation Communication Plan, consolidate existing activity from partners in one place, allowing for enhanced co-ordination and impact across all partners channels
- to inspire, demystify and encourage business to innovate through increased investment in R&D, introducing new goods, services or processes or improving existing ones for increased productivity, or introducing new ways of working or decision making
- develop a social media amplification strategy to widen the reach and impact of messaging
Related groups
Members
The Group has representation from a diverse range of Scottish Government branches collaborating with our agencies, partners and delivery organisations:
- Business Gateway
- Entrepreneurial Scotland
- Highlands and Islands Enterprise
- Scotland Is Now
- Scottish Development International
- Scottish Enterprise
- Scottish Funding Council
- Skills Development Scotland
As the Group progresses, the aim is to invite further internal and external stakeholders to further amplify our innovation messaging and involve the wider eco system.