Social Security Scotland: brand and positioning statement

An image of the Social Security Scotland master logo, strapline and statement.

The document attached contains an image of the Social Security Scotland master logo.

Strapline: Dignity, fairness, respect.

Positioning statement:

We believe that social security is a human right and we are working to make sure that people get what they are entitled to.

We believe that they should be able to get support when and where they need it and this is exactly the way we will approach the delivery of the assistance that is devolved.

Social Security Scotland will be built with you – not for you. Together let's build a public service to be proud of.

Putting dignity, fairness and respect at the heart of everything we do, your new agency is a place where everyone is welcomed and treated equally.

Our service works in a clear, helpful and friendly way to get you what you're entitled to, on time and comfortably. We look forward to helping you, and to building a fairer Scotland for everyone.


Scottish Government
Social Security Directorate
5 Atlantic Quay
150 Broomielaw
G2 8LU

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