Experience Panels - branding of Social Security Scotland: visual summary

Visual summary of findings from research into Social Security Scotland’s name and logo, and branding and wording guidance.


In November 2017 and May and June 2018, focus groups, interviews and an online [1] survey were carried out with Experience Panel members to hear their views and opinions on elements of Social Security Scotland’s branding and language guidelines. This work was part of the Scottish Government’s Social Security Experience Panel programme of research. 

This report provides a summary of the findings from this research.


Email: James.Miller@gov.scot

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