Ameys Social Media Spend: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.


Information requested

The following information:

"Every time I log on to X, I got an advertisement from the AMEY NE Trunk Roads account, telling me about roadworks happening in the north-east of Scotland.

In each of the last two years, please tell me how much you have spent on social-media advertising of roadworks in the north-east of Scotland.

Please provide a breakdown of spend for each platform (X, Facebook, Instagram, etc).

Please also provide a list of each individual roadworks project you have advertised.

(The last one I was was for the A96 Clinterty and Kinellar Roundabouts one but there have been a lot)."

On 19 November you clarified that you required the information for Amey North East for the financial years 2022/23, 2023/24 and 2024/25 to date 18 November (the date of your request).

Response

The following table provides a breakdown of Ameys Social Media Spend on advertising of roadworks in the north-east of Scotland for the financial years requested. Please note the 2022/23 data is from 16 August 2022 onwards, when Amey commenced the NE NMC contract.

Financial Year

    X

Facebook

Instagram

Other

2022/23*

£6102

£7480

0

0

2023/24

£22760

£47057

0

0

2024/25

£35634

£45446

0

0

*from 16 August 2022 onwards

Please see Annex A to this response for a list of individual projects that Amey has advertised on Social Media. Again, the 2022/23 data is from 16 August 2022 onwards when Amey commenced the NE NMC contract.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

FOI 202400441294 - Information Released - Annex A

Contact

Please quote the FOI reference
Central Correspondence Unit
Email: contactus@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG

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