Social Media Management Tools: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

1. Who is your social media management and monitoring tool supplier?

2. Start date & duration of framework/contract with the supplier

3. Actual spend on this contract/framework (and any sub lots), from the start of the contract to the current date

4. Who is the senior officer (outside of procurement) responsible for this contract?


The Marine Scotland Directorate of the Scottish Government has been using Hootsuite for six years to support social media management and monitoring. Actual spend on the platform to date (October 2022) is £1483.20. We pay an annual fee which results in cost savings compared to paying a monthly subscription, and content creation, scheduling, monitoring and evaluation is managed by the in-house Marine Scotland Directorate Communications Team.

About FOI

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Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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