Social Media Management Tools: FOI release

Information requested

1. Who is your social media management and monitoring tool supplier?

2. Start date & duration of framework/contract with the supplier

3. Actual spend on this contract/framework (and any sub lots), from the start of the contract to the current date

4. Who is the senior officer (outside of procurement) responsible for this contract?

Response

The Marine Scotland Directorate of the Scottish Government has been using Hootsuite for six years to support social media management and monitoring. Actual spend on the platform to date (October 2022) is £1483.20. We pay an annual fee which results in cost savings compared to paying a monthly subscription, and content creation, scheduling, monitoring and evaluation is managed by the in-house Marine Scotland Directorate Communications Team.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.