A break down of the funding that One Scotland receives and the number of complaints : FOI release

FOI reference: FOI/18/03792
Date received: 15 October 2018
Date responded: 11 January 2019

Information requested

Provide a break-down of the funding that One Scotland receives?

Also, how many complaints have you received about this campaign?

Response

1. Noted below is all of the information you requested.

The total cost of the recent hate crime campaign was £300,000. The table below provides a breakdown:
 

Creative Development & Fees	£50,000
Creative Testing	£15,000
Media	£190,000
PR	£10,000
Research and Evaluation	£15,000
Digital	£5,000
Contingency for Reactive Communication	£15,000
Total	£300,000

There have been 97 complaints to the Scottish Government in relation to the campaign.

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