FOI reference: FOI/17/02557
Date received: 27 October 2017
Date responded: 24 November 2017
You asked for
A breakdown of all spending to date related to the baby box project.
A breakdown of the total projected costs of the baby box project per year from 2017 until 2021.
The answer to your question is:
1. Please find details of all spending to date relating to Scotland's Baby Box programme.
Baby Box Spend in Financial Year 2016/17:
APS Group(Scotland) – Baby Box Pilot £107,634.89
This amount covers the totality of the pilot exercise (including employee costs, service management, storage and delivery) as well as the costs associated with obtaining the necessary quantities of all items.
Design Dundee Limited £6500 – Funding for Baby Box Design Competition, mentoring, prize fund and student costs
Kantar TNS £31,500 – Baby Box Development Research
MacRoberts LLP £40,620.78 – In relation to legal advice concerning procurement of Baby Boxes
Scottish Booktrust £237.60 – Baby Book & Bookbug calendar for pilot Baby Boxes
Baby Box Spend in Financial Year 2017/18:
APS Group(Scotland) – Baby Box Full rollout £4,955,278.92
MacRoberts LLP £120 - In relation to legal advice concerning procurement of Baby Boxes
NHS Health Scotland £1361.15 – Distribution of Baby Box materials and printing costs
Scottish Government Procurement £51,143.50 – In relation to advice concerning procurement of Baby Boxes
Ipsos Mori £44,399.98 – Baby Box Pilot research
The Union £19,402 – Development of Baby Box leaflets, posters, videos
Progressive £4,543.56 - Evaluation of Baby Box & contents
2. Total spend 2016/17 - £186,493.27
Total yearly projected Baby Box related costs:
- 2017/18 - £8 million
- 2018/19 - £8.8 million
- 2019/20 - £8.8 million
- 2020/21 - £8.8 million
The value of the contract with APS Group (Scotland) is £35.3 million over the potential life of the contract (four operational years) equating to approximately £8.8 million per year. This is made up of the following costs: Baby Box contents, Distribution Centre Activity, Delivery Charges, Contract Management, Customer Contact Centre costs, Print costs, Operating Margin.
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses
Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000
The Scottish Government
St Andrew's House
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