XX Commonwealth Games Visitor Study: Visitor Survey Results Report

Annex A: Survey results in more detail

Who attended the Games?

Table A.1. Place of residence of overseas visitors (1% or more of visitors)

Place of residence	All overseas visitors
Total Commonwealth countries and territories	62%
Non mainland UK dependencies and overseas territories	9%
Isle of Man	3%
Jersey	3%
Guernsey	2%
Gibraltar	1%
Europe	18%
Netherlands	5%
Republic of Ireland	4%
Germany	1%
Spain	1%
France	1%
Other Europe	5%
Africa	4%
South Africa	2%
Uganda	1%
Sierra Leone	1%
Malawi	1%
Americas including Caribbean	23%
USA	12%
Canada	10%
Trinidad and Tobago	1%
Asia	9%
Malaysia	1%
Other Asia	8%
Oceania	36%
Australia	25%
New Zealand	10%
Papua New Guinea	1%

Base: All respondents from overseas (98)

Figure A.1. Place of residence of visitors by events attended

Base: All respondents (2,214)

Figure A.2. Place of residence of visitors by trip type

Base: All respondents (2,214)

Table A.2. Party composition by events attended

	All visitors	Glasgow 2014 events – including sport, Opening and Closing ceremonies			Total -Festival 2014
		Total	Ticketed sporting events	Non-ticketed sporting events
Spouse/Civil Partner/partner	46%	45%	46%	43%	48%
Child/children	20%	21%	21%	20%	19%
Other members of your family	20%	20%	21%	19%	19%
Friend(s)	18%	19%	19%	20%	19%
Alone	15%	15%	14%	12%	14%
Work colleague(s)	1%	1%	1%	2%	1%
It is an organised group	1%	1%	<1%	<1%	<1%

Note: Totals sum to more than 100% as survey respondents could select more than one option.

Base: All respondents (2,214)

Figure A.3. Age profile by events attended

Base: All respondents (2,214)

Figure A.4. Working status profile

Base: All respondents (2,214)

Quality of experience

Figure A.5. First visit to Glasgow

Base: All respondents who do not live in Glasgow (1,770)

Figure A.6. First visit to Scotland

Base: All respondents who do not live in Scotland (803)

Figure A.7. Likelihood of returning to Glasgow in next 5 years

Base: Respondents not resident in Glasgow (1,770)

Influence of events and information sources

Table A.3. Information sources used to plan trip (those used by 5% or more of all visitors)

	All visitors	Attended that day		Place of residence
		All attending Glasgow 2014 events	All attending Festival 2014 events	Glasgow	Other Scotland	Other UK	International
Glasgow 2014 website (www.glasgow2014.com)	59%	71%	55%	41%	55%	78%	69%
Advice from friend or relative	20%	17%	22%	20%	20%	18%	35%
VisitScotland website (www.visitscotland.com)	15%	20%	14%	7%	9%	30%	31%
TV advertising campaigns	7%	5%	9%	9%	7%	5%	3%
TripAdvisor®	5%	8%	5%	2%	1%	7%	22%
Asking locals	5%	5%	5%	7%	2%	7%	15%
People Make Glasgow website (peoplemakeglasgow.com)	5%	6%	4%	5%	4%	5%	12%

Base: All respondents (2,214)

Travelling to the Games

Figure A.8. Transport used to reach venue on day of interview by type of trip

Base: All respondents (2,214)

Table A.4. Transport used to reach venue on day of interview by events attended on day and place of residence

	All visitors	Attended that day		Normal place of residence
		Glasgow 2014 events	Festival 2014 events	Glasgow	Outside of Glasgow
Train	47%	53%	47%	26%	53%
Walked	41%	39%	42%	52%	37%
Car/motorbike	21%	20%	20%	14%	23%
Regular scheduled bus	17%	16%	18%	18%	17%
SPT Subway/ Underground train	9%	10%	9%	10%	9%
Taxi	3%	3%	3%	4%	3%
Glasgow 2014 shuttle bus	2%	3%	2%	1%	3%
Glasgow 2014 Park and Ride	1%	2%	<1%	<1%	2%
Own bicycle	1%	1%	1%	3%	<1%

Base: All respondents (2,214)

Cultural engagement

Table A.5. Cultural events and activities attended at locations by visitor category

	All visitors	Attended Glasgow 2014			Total – Attended Festival 2014
		Total	Ticketed sporting events	Non-ticketed sporting events
Any attended	75%	72%	70%	88%	100%
Merchant City	52%	48%	44%	62%	69%
Glasgow Green Live Site	47%	48%	45%	66%	63%
Kelvingrove Bandstand	17%	17%	17%	25%	23%
Custom House Quay	4%	4%	3%	5%	5%
George Square	40%	40%	38%	51%	53%
The Old Fruitmarket	12%	12%	10%	17%	16%
BBC@ the Quay	19%	20%	20%	28%	26%
Other places in Glasgow	6%	5%	5%	7%	7%
None attended	25%	28%	30%	12%	-

Base: All respondents (2,214)

Figure A.9. Cultural events and activities attended – locations

Base: All respondents (2,214)

Table A.6. Cultural events and activities experienced by events attended

	All visitors	Attended Glasgow 2014			Total – Attended Festival 2014
		Total	Ticketed sporting events	Non-ticketed sporting events
Any experienced	48%	45%	43%	54%	60%
Music	35%	32%	30%	39%	44%
Dance/Physical Theatre	17%	14%	14%	19%	21%
Festival	13%	13%	12%	19%	17%
Visual arts	11%	10%	10%	14%	13%
Comedy	9%	8%	8%	11%	12%
Theatre	4%	4%	3%	6%	5%
Film	3%	3%	3%	5%	4%
Literature and Spoken Word	1%	1%	1%	1%	1%
None experienced	52%	55%	57%	46%	40%

Base: All respondents (2,214)

Table A.7. Cultural events and activities experienced and proportion that were unfamiliar styles by events attended

	All visitors	Attended Glasgow 2014			Total – Attended Festival 2014
		Total	Ticketed sporting events	Non-ticketed sporting events
Any experienced	48%	45%	43%	54%	60%
Of this total proportion previously unfamiliar with	28%	29%	27%	34%	29%
Total experiencing cultural events and activities previously unfamiliar with	14%	13%	12%	18%	17%

Base: All respondents (2,214)

Figure A.10. Culture 2014 – awareness and attendance

Base: All respondents (2,214)

Staying overnight in Scotland

Figure A.11. Areas stayed overnight in during visit – mainland Scotland local authorities

Base: All respondents who stayed overnight (925) * When visitors reported staying in places outside of Scotland this related to extended trips including places elsewhere in the UK or overseas.

Table A.8. Areas stayed (host local authorities, Glasgow and Clyde Valley) by place of residence

	All visitors	Scotland	Other UK	Other Europe	International
Glasgow City	50%	66%	46%	57%	60%
Edinburgh	17%	6%	19%	19%	25%
South Lanarkshire	5%	4%	5%	<1%	3%
North Lanarkshire	4%	1%	4%	17%	4%
Renfrewshire	4%	3%	4%	<1%	3%
West Dunbartonshire	3%	5%	2%	<1%	2%
East Dunbartonshire	2%	2%	2%	<1%	2%
Inverclyde	2%	1%	2%	<1%	2%
East Renfrewshire	2%	1%	3%	<1%	2%
Angus	1%	1%	1%	<1%	2%
Other Scotland	20%	12%	22%	16%	22%
Places Outside of Scotland	5%	<1%	4%	10%	17%

Base: All respondents (925) who stayed overnight

Table A.9. Accommodation used by place of residence

	All visitors	Scotland	Other UK	Europe	Other International
Hotel	36%	12%	42%	49%	34%
Hotel (5 star/ luxury)	2%	0%	3%	0%	4%
Hotel (4 star)	9%	1%	11%	12%	11%
Hotel (3 star)	19%	4%	22%	32%	16%
Hotel (1-2 star)	7%	7%	8%	5%	4%
Friends / family	33%	63%	27%	18%	29%
B&B / Guest House	8%	3%	10%	17%	10%
Self-catering	7%	2%	8%	2%	11%
Camping	5%	3%	6%	0%	0%
Serviced apartment	4%	3%	4%	0%	13%
Caravanning	4%	1%	5%	0%	1%
Other (specify)	3%	7%	2%	7%	1%
Halls of residence	3%	6%	2%	5%	8%
Hostel	1%	0%	1%	7%	2%
Second home	1%	3%	0%	7%	0%
Average nights – Total	5.8	4.9	5.7	7.6	12.5
Average nights – Scotland	5.6	4.9	5.5	6.8	10.7

Base: All respondents (925) who stayed overnight