Student Awards Agency Scotland social media and public relations spend: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002

Information requested

1. For the years 2022-2023 how much was spent on external companies to handle public relations and communications? Please provide:

  • The total cost 2022-2023 financial year.
  • The amount of money paid to each firm (including VAT)

2. For the years 2022-2023, how much was spent social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)


1. Our public relations and marketing campaigns are handled in-house by our Communications and Marketing team, however we are required to purchase media space and some bespoke services via the Scottish Government Procurement framework. These amounts are shown below (the amounts include VAT):

Radio ads £14,738.40
National and local press £15,167.99
Magazine advertorials £1,188.00
Partnership sub campaign £2,940.00
BSL translations £1,002.00
We also commissioned UCAS services £14,738.40
TOTAL £49,774.79


Paid for social Advertising
Facebook and Instagram £4,000.00
Twitter £2,000.00
Total £6,000.00

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at


Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

Back to top