Procurement - media services framework - buyer's guide

Lot 1 Service overview (full service details are set out in the framework agreement documentation)

Print media – to provide a print media coverage service which identifies and supplies relevant content based on individual specifications set by individual Framework Public Bodies. This must be able to include online as well as hard copy edition coverage. The print media coverage will be required in electronic (and possibly paper, if requested by an individual Framework Public Body) format and must be delivered at agreed times each and every day of the year. Articles appearing in the online edition must be delivered immediately after publication. Articles must be accessible across all sites, even if the site has a paywall. Coverage will be required from a wide range of UK and Scottish publications – national, regional, local, weekly professional and trade publications, taking into consideration news titles that have several regional editions. There may also be the occasional need to request international coverage. The coverage must be collated and presented in a way that is quick and easy for users to view, while at the same time offering appropriate password and security controls. The service should offer a summary report and coverage provision must be Newspaper Licensing Agency (NLA) and Copyright Licensing Agency (CLA) compliant, while having the ability to circumvent paywalls where needed. The print media service must be delivered via electronic portal with full functionality available across all devices (laptop, mobile etc.) and must be searchable, prominence of a story should be clear, should be password protected, accessible in one or two clicks and must be NLA and CLA compliant.

Broadcast service - To provide a broadcast monitoring and analysis service which identifies and supplies relevant coverage from all broadcast media across the UK and Scotland. The service is required in electronic format, and it must be delivered at agreed times each and every day of the year. Coverage will be required from a range of national, local, terrestrial, satellite and digital broadcast media, and there may also be the occasional need to request international coverage. The service must be tailored to meet the needs of individual Framework Public Body, and it should monitor coverage/comments expressed about their business and operational activities. The specific coverage and analysis required will be based on specifications set by the user organisations. This would include robust, verified (e.g. OfCom / media-tel) figures on reach of content. The content must be collated and presented in a way that is quick and easy for users to view, whilst at the same time offering appropriate password and security controls. The service will include the provision of transcripts, logs, an e-clipping broadcast tool and the occasional electronic file delivered via USB. Provision must be Copyright Licensing Agency (CLA) compliant.

Online news media service - To provide an online coverage monitoring product which identifies and provides coverage from a variety of online sources, including, but not limited to, Online news services, newspaper and magazine websites, trade and professional journals, TV, radio, and news syndication services.

Social media service - To provide a social media monitoring posting and scheduling product which covers a variety of social media sources including, but not limited to, ‘X’ (formerly Twitter), Facebook, LinkedIn, and Instagram.

Analytics and evaluation service - Elements of this service may actually be delivered as part of another service within this Statement of Requirements (SOR), e.g. where the Contractor’s social media service comes with its own analytical tool. If, however, it does not or it only provides limited data then additional facilities will be required to assess coverage. There is also a requirement to integrate the information gathered from the other services to produce one comprehensive reporting facility/portal.

Note:  Framework public bodies may purchase individual services from Lot 1, as their own operational requirements dictate.  Accordingly, framework public bodies may not wish to purchase all services in Lot 1.