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Publication - Research and analysis

'Hate Hurts' tackling hate crime marketing campaign 2024: evaluation report - September 2025

Published
8 September 2025
From
Director of Equality, Inclusion and Human Rights
Directorate
Equality, Inclusion and Human Rights Directorate, +1 more … Communications and Ministerial Support Directorate
Topic
Equality and rights, Law and order
ISBN
9781836918622

This report presents findings from an impact evaluation of the Scottish Government's national 'Hate Hurts' marketing campaign on tackling hate crime, which ran in March 2024.

View supporting documents Supporting documents

7. Police Scotland data

Positive evaluation research results are supported by Police Scotland data from 1 April-12 May showing an increased number of hate crimes recorded compared with the previous year. While there will have been a number of factors influencing this, the campaign is likely to have played a role.

Police Scotland data
Hate Crime evaluation research results supported by Police Scotland data

Contact

Email: Inclusion@gov.scot

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