Breakdown of spend on Scottish Government Net Zero campaign: FOI release

Information requested

With reference to the campaign to highlight heat pump installation and the need to drive less announced on 11th February 2026 - the total sum of money budgeted by the Scottish Government to spend on said campaign, and an itemisation of how and where this campaign funding is expected to be spent on each of the heat pump and driving reduction sub-campaigns.

Response

The campaign announced on 11 February 2026 was the Scottish Government Net Zero campaign, featuring heat pumps and driving reduction with a total forecast spend of £902,764.47. This spend is broken down as follows:

CATEGORY	SPEND
Creative incl. production	£185,400.00
Media	£572,504.00
PR	£78,496
Research	£49,150.00
Digital services	£13,595.00
Partnership collateral	£3619.47
TOTAL:	£902,764.47

There were no separate ‘sub-campaigns’ created.

Please note that some elements of the campaign are still ongoing and final costs have not yet been fully reconciled. All Scottish Government marketing expenditure is published on an annual basis, and the final campaign spend will be published on Marketing spend - gov.scot in due course.

About FOI

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