Social Media influencers used by Scottish Government in marketing campaigns 2021 – 2025: FOI release
- Published
- 20 January 2026
- FOI reference
- FOI/202500489381
- Date received
- 17 October 2025
- Date responded
- 6 November 2025
Information request and response under the Freedom of Information (Scotland) Act 2002
Information requested
Following Parliamentary Question S6W-40553 for payments to social media influencers and who they are.
Response
Scottish Government marketing activity is commissioned through the Marketing and Media Services Frameworks. The Scottish Government does not directly pay individuals or media organisations. Payment is made from the appointed Scottish Government media or marketing agency to the recipient.
Table A shows the list of influencers during the timeframe requested and is correct at time of writing. Individual agreements and contracts with influencers are negotiated between the appointed marketing agencies and the individual and approved by the Scottish Government. These individual fees cannot be disclosed by the Scottish Government as they represent commercially-sensitive information and an exemption under s33(1)(b) of FOISA (Commercial Interest) applies.
Table A
Names of influencers used by Scottish Government in marketing campaigns 2021 – 2025
|
2021 |
|
|
Alfie & Tommy (@mummydiaryofaandt) |
|
|
Amber Zoe |
|
|
ArcticSabrina |
|
|
Be Charlotte |
|
|
BeautyCreep - Erin Doogan |
|
|
Bee Waits |
|
|
Berries |
|
|
Bethany Kingsley Garner |
|
|
Blublazerguy |
|
|
Boogie |
|
|
Callum Gallacher |
|
|
Carys Chapman |
|
|
Cassi Gillespie |
|
|
Chloe Runciman |
|
|
Chloe's Deal Club Ltd - Chloe Carmichael |
|
|
Chris McQueer |
|
|
Daniel Kennedy |
|
|
Dovegrey Designs - Kelsey Forsyth |
|
|
Dr Punam Krishan |
|
|
Duncan McGlynn |
|
|
Edinburgh Gossip Girls |
|
|
Edineats - Ailsa Harper |
|
|
Edith Bowman |
|
|
Eilidh Wells |
|
|
Emily Hogarth Ltd |
|
|
Emma Gorman |
|
|
Emma McMenemy |
|
|
Emmy Rosam |
|
|
Everyday Man |
|
|
Ewan Cosh |
|
|
Ewen Cameron |
|
|
Fathers Network Scotland |
|
|
Ffigs |
|
|
Foodie Quine |
|
|
Gail Buckie (MumFORCE) |
|
|
Gary MacLean |
|
|
Grlbandblog |
|
|
Howey Don |
|
|
It's Siobhan's Journey - Siobhan Macfarlane |
|
|
Jackie McNamara |
|
|
Jacqueline Meldrum Tinned Tomatoes |
|
|
James Morton |
|
|
Jamie Donoghue |
|
|
Julie Lin Cooks - Julie Kopitiam |
|
|
JustJessFood |
|
|
Kieron Achara |
|
|
Kirsten McStay |
|
|
Kristen Scott |
|
|
Kumba Dauda |
|
|
Laura Boyd |
|
|
Laura Crichton |
|
|
Lauren Kerr |
|
|
Lawrence Chaney |
|
|
Leah MacRae |
|
|
2021 |
|
|
Less Waste Laura |
|
|
Mbaire Wangui |
|
|
Mikaela Loach |
|
|
My Little Wildlings/Zoe Stewart |
|
|
Natasha Callan |
|
|
Omar Alizidjali |
|
|
Plate Expectations |
|
|
Renu Bhardwaj - Hey_renu |
|
|
Ruaridh Jackson |
|
|
Ruby Harrigan |
|
|
Ruth MacGilp |
|
|
Scottish Family Travelling - Cheryl Mckain |
|
|
Shaheeda Sinckler |
|
|
Shaun Vlogs |
|
|
Short Girl Runner |
|
|
Simply Emma |
|
|
Speaker Buzz Ltd |
|
|
Stephen Fraser |
|
|
Steve Oates |
|
|
Suzanne Zeedyk Ltd |
|
|
The Aye Life |
|
|
The Breastest News - Laura Nelson |
|
|
The Everyday Man |
|
|
The Luminous Life - Amy Newcombe |
|
|
The Mac Twins |
|
|
The Scottish Mum |
|
|
Tom Hetherington |
|
|
Two Scots Abroad |
|
|
Vivienne Clore |
|
|
Wee Food Blogger |
|
|
Wee Slice |
|
|
Will Copestake Media - William Goodall |
|
|
Zoe Mckenna |
|
|
ZoeMajor.com |
|
|
2022 |
|
|
Aimee Kilgour |
|
|
Alistair Heather |
|
|
Amy Corbett |
|
|
Anna Deacon Photography |
|
|
Anna Wilson |
|
|
Bertie Gregory Productions Ltd |
|
|
Bethany Reid - History with Beth |
|
|
Bryan Millar Walker |
|
|
Calum Maclean |
|
|
Chelsea Frew |
|
|
Dr Punam Krishan |
|
|
Ecodanwanders |
|
|
Elizabeth Penman |
|
|
Embracingfifty |
|
|
Emily Chalmers |
|
|
Eric Bloomberg Travels |
|
|
Finlay Wilson |
|
|
Haysfordays - Hayley Phillips |
|
|
Hebridean Baker - Kenneth MacLeod |
|
|
Highlander Tours Ltd |
|
|
2022 |
|
|
Iona LLC |
|
|
Iona MacGowan |
|
|
Jim Payne |
|
|
Julia Bryce PR |
|
|
Kurtious - Kurt Lee |
|
|
Laura Young |
|
|
Less Waste Laura |
|
|
Maddie's Postcards |
|
|
MEGBEAUDRY Ltd |
|
|
Miss Punnypennie |
|
|
My Little Wildlings/Zoe Stewart |
|
|
OiseanLauren - Lauren Ferguson |
|
|
Pippa Perriam |
|
|
Shetland Islands with Leah - L Irvine |
|
|
Simply Emma |
|
|
Tartan Viking Ltd - Eric Murdoch |
|
|
Vanessa Kanbi - Adwoa Media Ltd |
|
|
2023 |
|
|
Alistair Heather |
|
|
Amy Corbett |
|
|
Anna Deacon Photography |
|
|
Bertie Gregory Productions Ltd |
|
|
Bethany Reid - History with Beth |
|
|
Bryan Millar Walker |
|
|
Calum Maclean |
|
|
Chelsea Frew |
|
|
Elizabeth Penman |
|
|
Embracingfifty |
|
|
Emily Chalmers |
|
|
Eric Bloomberg Travels |
|
|
Finlay Wilson |
|
|
Haysfordays - Hayley Phillips |
|
|
Highlander Tours Ltd |
|
|
Iona LLC |
|
|
Iona MacGowan |
|
|
Julia Bryce PR |
|
|
Kurtious - Kurt Lee |
|
|
Less Waste Laura |
|
|
Maddie’s Postcards |
|
|
Media Murray |
|
|
MEGBEAUDRY Ltd |
|
|
Miss Punnypennie |
|
|
Pippa Perriam |
|
|
Tartan Viking Ltd - Eric Murdoch |
|
|
Vanessa Kanbi - Adwoa Media Ltd |
|
|
2024 |
|
|
Black Scottish Adventurers |
|
|
Danny Campbell |
|
|
Ellie Wilson |
|
|
Federica Cicchinelli |
|
|
Hebridean Baker - Kenneth MacLeod |
|
|
Kay Gillespie (Chaotic Scot) |
|
|
Keryn Matthew |
|
|
My Little Wildlings/Zoe Stewart |
|
|
OiseanLauren - Lauren Ferguson |
|
|
2024 |
|
|
Scottishmixology |
|
|
Simply Emma |
|
|
Zander Murray |
|
|
2025 |
|
|
Alexander Murray |
|
|
Alistair Heather |
|
|
Anna Smart |
|
|
Bryan Millar Walker |
|
|
Calum Maclean |
|
|
Caroline McQuistin |
|
|
Federica Cicchinelli |
|
|
Gail Porter |
|
|
John Mackie |
|
|
Kay Gillespie (Chaotic Scot) |
|
|
Kevin D'Arcy - Foodthirst |
|
|
Kirsteen Harvey |
|
|
Lauren Smith - Our So Called Life |
|
|
My Little Wildlings/Zoe Stewart |
|
|
Shetland with Laurie |
|
|
The Life of Hadia |
|
|
The Olive Tree Family |
|
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Correspondence Unit
Email: contactus@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG