Publication - FOI/EIR release

Scottish Government's Your Right to Decide research paper digital advertising costs: FOI release

Published: 12 January 2026
Directorate: Communications and Ministerial Support Directorate
Topic: Public sector, Work and skills
FOI reference: FOI/202500488760
Date received: 10 October 2025
Date responded: 14 October 2025

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

The cost of digital advertising promoting the Scottish Government's Your Right to Decide research paper on online platforms (including but not limited to LinkedIn, Meta, Google).

Response

The total cost of digital advertising for the Your Right to Decide paper is £10,000 (excluding VAT). This breaks down per platform as follows: Meta: £6,136.90 LinkedIn: £1,541.91 YouTube: £2,212.39.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Correspondence Unit
Email: contactus@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG

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