Scottish Government social media subscriptions and advertising spend: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002


Information requested

You asked how much money has the Scottish Government spent on i) advertising and ii) subscriptions, upgrades or memberships for the following social media platforms:

Facebook, X (formerly Twitter), Tik Tok, Instagram, LinkedIn

And could this be broken down by the following financial years:

2024/25, 2023/24, 2022/23

Response

The following table sets out the total advertising spend for social media marketing expenditure as requested for the financial years 2022-23, 2023-24, 2024- 25 broken down by platform/supplier. Please note that advertising expenditure is not split out separately for Facebook and Instagram, as placements are purchased through Meta's unified platform.

Channel

2022/23

2023/24

2024/25

Meta (facebook/Instagram)

£745,406.00

£476,498

£278,942.14

X

£136,494.45

£0

£0

Tik Tok

£58,532

£0

£0

Linkedin

£63,414.73

£24,780

£7,437.96

Total

£1,003,847.18

£501,278

£286,380.10

The table below shows total spend on subscriptions, upgrades or memberships across the requested channels. The costs incurred are for a Linkedin subscription only and are in relation to recruitment advertising.

Channel

2022/23

2023/24

2024/25

Meta (facebook/Instagram)

£0

£0

£0

X

£0

£0

£0

Tik Tok

£0

£0

£0

Linkedin

£75,100

£92,887

£92,887

Total

£75,100

£92,887

£92,887

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Correspondence Unit
Email: contactus@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG

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