Scottish Government spend on billboard advertising in last 5 years: FOI release

Information requested

Total annual expenditure, from 2019 to present (covering the last five years), annually, on billboards and billboard advertising, including

• a breakdown per year
• what the money was spent on

Response

The following information is based on all outdoor advertising formats, including 64-sheet sites, 32-sheet sites, bus poster sites and digital screens.

The requested annual marketing expenditure is publicly available, and you can access all the data at https://www.gov.scot/collections/marketing-spend/ 

As of the date your request was received there had been no expenditure on outdoor advertising by the Scottish Government during financial year 2025-2026.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.