Social Security Scotland social media management: FOI release

Information requested

Request for Information 1. Do you use a social media management platform?

Request for Information 2. If so, what tools do you use?

Request for Information 3. What is your annual spend on a social media management tool?

Request for Information 4. What dates does your contract with your current supplier end (in the format of [month/year])?

Request for Information 5. Do you use a social listening / media monitoring platform?

Request for Information 6. If so, what tools do you use?

Request for Information 7. What is your annual spend on a social listening / media monitoring tool?

Request for Information 8. What dates does your contract with your current supplier end (in the format of [month/year])?

Response

Request for Information 1 and 2:

Yes, Social Security Scotland does use a social media management platform called Brandwatch.

Request for Information 3:

The annual spend for Brandwatch in 2025/2026 is £13,065.55 ex VAT.

Request for Information 4:

The current contract with this supplier ends in March 2026.

Request for Information 5 and 6:

Yes, Social Security Scotland does use a social listening / media monitoring platform. The tool used is Onclusive.

Request for information 7:

The current projected annual spend for Onclusive in 2025/2026 is £36,000 ex VAT.

Request for Information 8:

The current contract with this supplier ends in April 2026.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.