Campaign 'Let's Do Net Zero' costs: FOI release

Information requested

I am requesting information under the Freedom of Information (Scotland) Act 2002.

Please could you provide me with the costs incurred for the Scottish Government's 'Let's Do Net Zero' campaign, since the launch of the campaign. This would include, but is not limited to, public relations/communications advice by external agencies etc. Please provide as much detail as possible.

I look forward to your prompt response within the stated 20 working day timeframe.

Response

Let's Do Net Zero marketing expenditure

The Scottish Government publishes its marketing spend annually on www.gov.scot. This includes a breakdown of spend across the different policy areas and campaigns.

In the table below is the marketing expenditure for the Let's Do Net Zero campaign, covering the full period from its development in 2020-21 through to the current financial year 2024-25. It includes the total spend figure and links to the corresponding published marketing expenditure.

Year	Spend	Source
2020-21	£530,680.35	[ARCHIVED CONTENT] Marketing spend 2020 to 2021 - gov.scot Expenditure referenced as: Climate change
2021-22	£2,237,180.52	Marketing spend 2021 to 2022 - gov.scot Expenditure referenced as: Climate Change – Domestic, Climate Change  - International/Domestic – COP, Climate Change – COP26
2022-23	£44,520.85	[ARCHIVED CONTENT] Marketing spend 2022 to 2023 - gov.scot Expenditure referenced as: Net Zero – Domestic
2023-24	£515,600.34	[ARCHIVED CONTENT] Marketing spend: 2023 to 2024 - gov.scot Expenditure referenced as: Climate Change Domestic
2024-25	£484,431	Marketing spend: 2024 to 2025 - gov.scot Expenditure referenced as: LDNZ
Total:	£3,812,413.06

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