Advertising and public information campaign queries: FOI release
- Published
- 25 February 2025
- Topic
- Public sector
- FOI reference
- FOI/202500450714
- Date received
- 31 January 2025
- Date responded
- 21 February 2025
Information request and response under the Freedom of Information (Scotland) Act 2002.
Information requested
1. A list of all government-funded advertising or public information campaigns that were abandoned before launch between 2019 and the present.
2. The total cost incurred for each abandoned campaign, including but not limited to media planning, creative development, consultancy fees, and production costs.
3. The reasons why these campaigns were abandoned.
Response
The table below details paid-for media campaigns that were approved to be developed and had incurred costs before the decision was taken not to proceed to launch - between 2019 and the present.
The table also details costs incurred and the reason the campaign did not progress.
|
Year |
Campaign |
Total Cost |
Reason |
|
2019-20 |
Human Trafficking |
£119,749 |
Cancelled due to onset of the Covid-19 pandemic and the budget reprioritised |
|
2019-20 |
Breastfeeding |
£58,257 |
Cancelled due to onset of the Covid-19 pandemic and the budget reprioritised. Delivered instead via owned channels at no cost |
|
2023-24 |
Heat in Buildings |
£64,956 |
Paused due to the introduction of emergency spending controls in August 2024 and to make savings and delivered instead via owned channels at no cost |
|
2023-24 |
Menopause |
£19,653 |
Paused due to the introduction of emergency spending controls in August 2024 and to make savings and delivered instead via owned channels at no cost |
|
2023-24 |
Parental Employability |
£12,580 |
Paused due to the introduction of emergency spending controls in August 2024 and to make savings and planning is underway to deliver instead via owned channels at no cost |
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at https://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Correspondence Unit
Email: contactus@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG