Social Security Scotland social media management: FOI release

Information requested

Request for information 1: Do you use a social media management platform?

Request for information 2: If so, what tools do you use?

Request for information 3: What is your annual spend on a Social media management tool?

Request for information 4: What dates does your contract with your current supplier end ( month & year) ?

Request for information 5: Do you use a social listening / media monitoring platform?

Request for information 6: If so, what tools do you use?

Request for information 7: What is your annual spend on a social listening / media monitoring tool?

Request for information 8: What dates does your contract with your current supplier end ( month & year)

Request for information 9: Who is the senior person responsible for managing these contracts?

Response

Request for information 1: Yes.

Request for information 2: Brandwatch.

Request for information 3: £13,066 excluding Value Added Tax (VAT).

Request for information 4: March 2025.

Request for information 5: Yes.

Request for information 6:

• Social Listening - Brandwatch
• Media monitoring - Onclusive

Request for information 7:
Social listening is incorporated into the cost above of £13,066 excluding VAT.

While our aim is to provide information whenever possible, in this instance Social Security Scotland does not have some of the information you have requested.

This is because whilst we pay £3,000 excluding VAT for use of Onclusive media monitoring annually, further costs are incurred dependant on the volume of media coverage. This varies month by month.

This is a formal notice under section 17(1) of FOISA that Social Security Scotland does not have the information you have requested.

Request for information 8: March 2025 for Brandwatch. Onclusive is rolling monthly contract.

Request for information 9: Social Security Scotland - Ally MacPhail, Deputy Director of Organisational Strategy and Performance.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.