Publication - FOI/EIR release

Scottish Government’s TikTok advertising spend for each year from 2020 to 2024: FOI release

Published: 29 April 2024
Directorate: Communications and Ministerial Support Directorate
Topic: Money and tax, Public sector
FOI reference: FOI/202400409050
Date received: 12 April 2024
Date responded: 23 April 2024

Information request and response under the Freedom of Information (Scotland) Act 2002

Information requested

You asked to be provided with a breakdown of the Scottish Government’s TikTok advertising spend for each year from 2020 to 2024.

Response

The table below sets out the spend on advertising on TikTok per year from 2020 to date.

YEAR	EXPENDITURE
2020	£71,179
2021	£127,372
2022	£114,508
2023	£25,475
2024	£0

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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