Spend with Weibo and WeChat: FOI release
- Published
- 3 February 2023
- Directorate
- External Affairs Directorate
- Part of
- Public sector
- FOI reference
- FOI/202300337844
- Date received
- 12 January 2023
- Date responded
- 1 February 2023
Information request and response under the Freedom of Information (Scotland) Act 2002.
Information requested
1. The total value of money spent with Weibo in (a) 2022, (b) 2021 and (c) 2020.
2. The total value of money spent with WeChat in (a) 2022, (b) 2021 and (c) 2020.
Response
The table below sets out the total amounts spent on Weibo and WeChat during the specified time period.
|
Year |
|
Cost |
|
|
2020 |
|
£791.51 |
|
|
|
Nil |
||
|
2021 |
|
£13,231.66 |
|
|
|
Nil |
||
|
2022 |
|
£19,613.17 |
|
|
|
£35.41 |
||
These costs include an annual fee for use of Weibo’s data analysis tools (used to understand how content on the channel is performing), as well as the delivery of campaigns including Burns, St Andrew's and climate change.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG
There is a problem
Thanks for your feedback