Short-term lets marketing campaign cost: FOI release

Information requested

What this [short-term lets marketing] campaign cost?

Response

The answer to your question is that the budget for the short-term lets marketing campaign is £128,000. This includes development of material, user testing, a targeted digital marketing campaign that will run across various platforms (initially in October 2022 and again in March 2023), and provision of a toolkit for stakeholders. The Scottish Government publishes details on marketing spend annually, which can be found here: Marketing spend - gov.scot (www.gov.scot)

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.