Short-term lets marketing campaign cost: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

What this [short-term lets marketing] campaign cost?


The answer to your question is that the budget for the short-term lets marketing campaign is £128,000. This includes development of material, user testing, a targeted digital marketing campaign that will run across various platforms (initially in October 2022 and again in March 2023), and provision of a toolkit for stakeholders. The Scottish Government publishes details on marketing spend annually, which can be found here: Marketing spend - (

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Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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