Publication - FOI/EIR release

Short-term lets marketing campaign cost: FOI release

Published: 2 February 2023
Directorate: Local Government and Housing Directorate
Topic: Public sector
FOI reference: FOI/202200323007
Date received: 30 September 2022
Date responded: 19 October 2022

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

What this [short-term lets marketing] campaign cost?

Response

The answer to your question is that the budget for the short-term lets marketing campaign is £128,000. This includes development of material, user testing, a targeted digital marketing campaign that will run across various platforms (initially in October 2022 and again in March 2023), and provision of a toolkit for stakeholders. The Scottish Government publishes details on marketing spend annually, which can be found here: Marketing spend - gov.scot (www.gov.scot)

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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