Yearly breakdown of how much is spent on Facebook: FOI release
- Published
- 18 July 2022
- Part of
- Public sector
- FOI reference
- FOI/202200306645
- Date received
- 19 June 2022
- Date responded
- 12 July 2022
Information request and response under the Freedom of Information (Scotland) Act 2002.
Information requested
A yearly breakdown on how much the Scottish Government spends on Facebook from 2015 to 19 June 2022.
Response
Please see below a breakdown of Scottish Government Facebook advertising spend by year for 2015 to 2022, present day.
|
Year |
Amount Spent (UK Pounds)* |
|
2015 |
£203,468 |
|
2016 |
£213,823 |
|
2017 |
£223,124 |
|
2018 |
£284,865 |
|
2019 |
£429,182 |
|
2020 |
£1,695,492 |
|
2021 |
£2,378,074 |
|
2022 (to present day) |
£183,757 |
*These are gross costs and include expenditure with Instagram as it is not possible to determine spend by specific platform within the Meta group, which covers Facebook, Instagram, Messenger and Whatsapp.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG
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