Information

Yearly breakdown of how much is spent on Facebook: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.


Information requested

A yearly breakdown on how much the Scottish Government spends on Facebook from 2015 to 19 June 2022.

Response

Please see below a breakdown of Scottish Government Facebook advertising spend by year for 2015 to 2022, present day.

Year

Amount Spent (UK Pounds)*

2015

£203,468

2016

£213,823

2017

£223,124

2018

£284,865

2019

£429,182

2020

£1,695,492

2021

£2,378,074

2022 (to present day)

£183,757

*These are gross costs and include expenditure with Instagram as it is not possible to determine spend by specific platform within the Meta group, which covers Facebook, Instagram, Messenger and Whatsapp.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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