Information on money spent on the TV campaign for the Scottish Census: FOI release

Information requested

Please advise how much public money was spent on the extensive TV campaign for the Scottish Census and what % of forms were returned, and how much income you expect to receive in £1000 fines. I would also like to know how you intend to recoup these fines?

Response

Scotland’s Census 2022 advertising campaign ran from 14 February 2022 to 27 March 2022, with a second phase from 6 April 2022 to 29 May 2022.

The total TV advertising paid-for media spend was £646,450 (gross). The production of the four TV adverts was £218,375 (gross). The total overall TV spend was therefore £864,825 (gross).

The current return rate is 88.1% as of today (20 June).

Decisions regarding prosecutions are a matter for the Crown Office and Procurator Fiscal Service.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.