Paid promotion of the Covid Vaccines: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

All details of funding the Scottish Government paid media outlets in Scotland to promote the Covid Vaccines.

That includes all media, TV, newspapers, radio, leaflets etc.


The answer to your question is that Scottish Government paid £3,671,171 to media outlets with regards to the Covid Vaccination programme. I have attached a pdf to this response which provides a comprehensive breakdown of this expenditure.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at

FOI 202200287271 - Information released


Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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